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Foolproof market validation tool we who would be fools
Foolproof market validation tool for those of us who would be fools
(sticK - 18 October 2012 )
‘Foolproof’ (great title) has been inspired by much of a working life immersed in entrepreneurial startups.
Its author, Jenny Douché likes to think of the 188 page book as a resource for anyone looking to create or grow a business.
At its core, Foolproof is about an all
too often neglected or overlooked component of starting up
– market validation.
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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