Ice Water Press Secures Worldwide E-Publishing Rights for The WotWots through deal brokered by American Greetings
Properties
Wellington, New Zealand, Monday October 8, 2012….
Ice Water Press has secured the global e-publishing rights for the first season of the internationally popular series, The WotWots, through a deal brokered by American Greetings Properties (AGP), the intellectual property and outbound licensing
division of American Greetings Corporation (NYSE: AM), which serves as a global licensing agent for the brand.
With books available in Australia and New Zealand, this recent deal will also see the publisher release a series of
e-books on various global digital e-book platforms.
“With the growth and demand for downloadable content we are pleased to announce Ice Water Press as our partner for
e-publishing rights for The WotWots. The brand has already had resounding success with the release of a selection of e-books and game content so this deal
will continue the growth of The WotWots in the online world. Ice Water Press has been our publishing partner in Australia and New Zealand so we are pleased
they will take the stories of SpottyWot and DottyWot online globally” said Andrew Smith, Chief Executive, Pukeko
Pictures.
“The expansion of The WotWots into the digital world is a fantastic way to reach even more children and their parents,”
said Carla Silva, VP of global licensing at AGP. “We are thrilled to bring this beloved brand to even more fans around
the globe.”
The WotWots is an enchanting pre-school series that follows the adventures of two adorable siblings from outer space, SpottyWot and
DottyWot. This delightful pair of enquiring minds have come to Earth to explore and to marvel at the extraordinary
diversity of life on the blue planet. The show celebrates this joy of discovery and demonstrates the positive values
that are the building blocks of a true and enduring friendship.
Season one sees SpottyWot and DottyWot come to explore planet earth in their steam-powered spaceship and arrive in the
middle of a zoo. In season two, the alien siblings land on a farm and meet strange and friendly farm animals and also
travel to the seashore. Encouraging the love of animals, the season celebrates the joy of discovery and the
extraordinary diversity of life on the planet.
About The WotWots
The vibrant, energetic and colourful learning-based series from Pukeko Pictures is seen internationally on ABC4Kids in
Australia, TVNZ Kidzone24 in New Zealand, The Hub in US and Corus Entertainment’s Treehouse in Canada. The WotWots is broadcast in over 90 territories. American Greetings Properties represents the brand for worldwide licensing and
merchandising rights to the popular preschool property.
About Pukeko Pictures
Pukeko Pictures is an independent entertainment production company, focused on the development and production of
excellent quality, multi-platform entertainment for a global audience. Pukeko Pictures was founded in 2008 by Sir
Richard Taylor, Tania Rodger and Martin Baynton, and is located in Wellington, New Zealand. With a connection to the
world-famous Weta Workshop (Avatar, King Kong, Lord of the Rings), Pukeko Pictures is uniquely positioned in the
creation of world-leading entertainment, harnessing the best in global talent and world-class production processes.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative
social expression products that assist consumers in enhancing their relationships to create happiness, laughter and
love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings
and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the
Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In
addition to its product lines, American Greetings also creates and licenses popular character brands through the
American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of
approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
About American Greetings Properties
American Greetings Properties (AGP) is the intellectual property and outbound licensing division of American Greetings
Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have
garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its
properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry
Shortcake, AGP's active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers,
Maryoku Yummy and TinPo. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com
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