Scoop has an Ethical Paywall
Should we bother trying to get consumers closer to farmers?
Should we bother trying to get consumers closer to farmers?
(sticK - 3 October 2012 ) It is often said that farmers need to get closer to consumers.
And while it is possible, and some marketers have set up the facility to, for a bar code (or QR code) to show exactly where a piece of meat came from, even though that’s good it’s not really the point.
Sure, often the marketer will be telling a story associated with the meat’s provenance.
However, my argument is that within the huge quantity of meat sold around the world, the brave battle of such tiny efforts is worthy but not enough.
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
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