02 October 2012
For Immediate Release
Anchor Fast Start - The only liquid breakfast made with real milk
Introducing Anchor Fast Start a new liquid breakfast that has the nutrition of a bowl of oats and milk for breakfast, only quicker!
Hitting the shelves this week, Anchor Fast Start is a great way to enjoy breakfast when on the run. Made with all the
goodness of Anchor milk, Anchor Fast Start tastes great and is perfect for a snack after Saturday sports, or before an
early morning gym session.
Anchor Fast Start is proudly made in New Zealand and contains the protein, dietary fibre, and energy of a bowl of oats
and real milk, and is gluten free. With no artificial colours, flavours or sweeteners, Anchor Fast Start is preservative free – meaning you
only get the best bits!
Not only that, but because the key ingredient is real milk, Anchor Fast Start has around half the ingredients of other liquid breakfasts.
“Anchor Fast Start offers all the goodness of a great breakfast in a liquid format that can be easily consumed by people
who are on the go,” says Anchor Group Marketing Manager Craig Irwin.
“It’s the only liquid breakfast made with the goodness of Anchor milk right here in New Zealand, so now Kiwis can fuel
up for their day knowing they have made an easy choice!”
Anchor Fast Start comes in several delicious flavours and sizes: Vanilla, Banana, and Chocolate in a 250ml tetra box,
and fresh 350ml bottles in Chocolate and Honey Choc Malt. To celebrate the Anchor Fast Start team is hitting the road to
let New Zealanders try this new breakfast option for themselves. Jimi Hunt, of Lilo the Waikato fame, is fronting the Anchor Fast Start Road Trip, embarking on a journey from Cape Reinga down to Bluff and over to
Stewart Island. Kiwis can follow Jimi’s journey by heading to www.facebook.com/anchorfaststart So why settle for slow breakfasts Anchor Fast Start is a great way to start your day for everyone, from teenagers who
need that extra energy hit, through to busy mums, on the go dads, or as an easy snack between meals.
Get on the go faster, with Anchor Fast Start.
Anchor Fast Start is available now in supermarkets nationwide.
ENDS