Media Release
2nd October 2012
Digital agency sees rapid success within 14 months
Little Giant Ltd
www.littlegiant.co.nz
What started out as an office space sharing arrangement between two strangers has grown in just 14 months to become a
successful digital agency with a healthy profit growth.
Little Giant has seen success in the digital space. Their list of services includes branding, web design, web
development (including E-commerce), printing, digital marketing, search engine optimisation and innovative applications
for Facebook.
The partners behind the business Mark Hurley and Mike Little developed the business in early 2011, they believe at just
the right time.
“While other industries have seen little or no growth since the global recession began, ‘digital’ is a space that
continues to grow and Little Giant is proof of that. We work alongside our clients to deliver customized solutions and
manage their on-going digital needs. We strive to make a difference to their overall businesses and bottom line,” says
Co-Director Mark Hurley.
In the first year of business Little Giant serviced over 260 jobs from their inner city Auckland office. During that
time they’ve worked with over 100 Australasian clients across a range of industries with clients ranging from alcohol
brands to accountants to fashion labels.
The figures behind the digital agency certainly stack up. Little Giant’s last quarter revenue had grown by 107% in
comparison to their first quarter revenue. Over a 14 month period the Little Giant team has grown from an initial team
of 2, to a total of eight which includes the two directors, 3 full-time employees, 2 contractors and a part time support
person.
The partnership between Hurley and Little has proven to be a recipe for success. Hurley is the driving force behind
building new client relationships and oversees all aspects of Little Giant from a business perspective. While Little is
focused on the technical direction of the company to ensure that every project has advanced functionality and a strong
technical framework.
A commonality between both partners is their passion for design aesthetics, which they believe is a key factor in their
success. The pair also talk of “four joining elements” as a winning recipe for their digital work. These elements
include a secure and dependable platform; intelligent user functionality; relevant and original design aesthetics and
proven digital marketing.
A recent project saw Little Giant working on the New Zealand Beer Festival Digital Marketing. Client and Beer Festival
Director Andrew Somervell comments on their relationship.
"Keeping tight control of our brand has been a key to growing The New Zealand Beer Festival. Our website is most
important marketing tool we have. We needed a digital partner we could trust to take control of our site. We quickly
gained confidence in LittleGiant. With the ability to focus on our core business we sold the event out for the first
time with 10,000 punters and communicated with our customers better than ever through our website,” says Somervell.
Another client and Director of one of New Zealand's leading recruitment companies is Kate Ross from Kinetic Recruitment.
"I found the team at Little Giant quick to understand my thought process and needs. During this time Little Giant was
also very good at giving additional ideas, options and advice. Kinetic was in-touch with Little Giant daily and together
we (I believe) created a website to be proud of,” says Ross.
Some of Little Giant’s clients include, Stolen Rum, Duco Events, The Tooth Company, Kinetic Recruitment, Solo Clothing
(cycling), Intrepid Travel, NZ Beer festival, Tomette, Closetdrop.com and many more.
-ENDS-