Media release
Grabone First New Zealand Company on Passbook
Daily deal operator GrabOne is the first New Zealand company to have its coupons integrated with Apple’s new iOS6 Passbook.
Passbook works as a mobile ‘wallet’ which allows loyalty, gift and reward cards as well as movie tickets, boarding passes and
retail coupons to be stored in one central location.
Users then simply scan their iPhones or iPods to check in for flights, see a movie, receive loyalty points or redeem
coupons.
“Passbook will really simplify managing and finding coupons when you need them,” says GrabOne ICTO Dave Agent. “One of
the best features about Passbook is that it's time and location aware; it’s convenient enough to have your GrabOne
coupons stored in Passbook but customers with location settings activated will have them automatically pop up ready to
redeem. You don’t even have to search through the app.”
Useful information is also stored on Passbook such as business addresses, coupon expiry dates and terms and conditions.
“We’re proud to be the first company in New Zealand to sign up for Passbook and are sure many local businesses will
follow suit in time” adds Agent.
Other companies are using Passbook including Starbucks, Target, W Hotels and American Airlines.
GrabOne’s mobile phone app is currently utilised by 900,000 Grabbies every month as a way to redeem vouchers rather than
printing a hard copy.
GrabOne has a 75 per cent market share of the daily deal market in New Zealand.
Instructions
To add GrabOne coupons to Passbook, click on the coupon and click ‘Add to Passbook’. Coupons are then quickly available
in Passbook ready to be redeemed.
To download the GrabOne App:
ENDS