1. NRL television viewing peaks at Grand Final
2. Melbourne defies fall in domestic holiday intention
4. NZ: Home is where the beer is
NRL television viewing peaks at Grand
Final
More than 5.2 million Australians aged 14+ agree they almost always/occasionally watch the NRL Grand Final on television, according to the latest data from Roy Morgan Research.
While almost 4.4 million Australians say they watch NRL during its regular season, the Grand Final attracts some additional 887,000 Australian TV viewers.
There is minimal difference between the number of viewers across the Regular season and the Finals period, indicating a similar level of interest right up until the final game of the season.
NRL Television Viewing among Australians
14+
George Pesutto, General
Manager — Media & Communications, Roy Morgan Research,
says:
“On the eve of the NRL Grand
Final advertisers will be thinking about the huge television
audience expected to be watching the big game. It will be
especially interesting to see what kind of audiences this
year’s Grand Final TV broadcast attracts in Queensland and
Victoria. Will Queensland be as interested when they don’t
have a team playing in the Grand Final, and will the
Melbourne Storm’s involvement drive greater interest in
Victoria, beyond 13%?
“It’s
important to capture all viewing for these big events on the
sporting calendar, especially when you consider that a
significant TV audience can often be found watching the game
outside of their own homes.“
Full
Release: http://www.roymorgan.com/news/press-releases/2012/1816
ROY MORGAN ONLINE
STORE
For the latest detailed “Roy
Morgan Sport Profiles” — visit the Roy Morgan Online
Store.
For the latest detailed
“Roy Morgan NRL Supporter Profiles” — visit the Roy Morgan Online Store.
Melbourne defies fall in domestic holiday
intention
Overall holiday intention has increased slightly with 69% of Australians intending to take a holiday in the next 12 months (13 million), up from 68% at the same time last year, according to the August 2012 quarterly results of the Roy Morgan Research Holiday Tracking Survey.
Domestic holiday intention has declined slightly, with 54% of Australians in the August 2012 quarter intending to stay in Australia for their next holiday, down from 55% at the same time last year.
The percentage of Australians intending to go overseas for their next holiday is at 10%, up marginally from 9% at the same time last year.
Intention to take a holiday in the next 12
months
Jane Ianniello,
International Director of Tourism, Travel & Leisure, Roy
Morgan Research, says:
“There are
signs that holiday intention is rebounding after consumer
confidence increased in August when Australians showed more
confidence than a year ago about the Australian economy and
their personal financial situation.
“With a more optimistic outlook and the
Australian dollar still at a high level, an increasing
percentage of Australians are taking advantage and planning
an overseas holiday. New Zealand, UK, United States, Bali
and Thailand are the most popular overseas destinations,
with holiday intention to these destinations
increasing.
“Melbourne is the
stand-out performer in terms of domestic holiday intention,
defying the recent weakness. It is growing in popularity in
the short-break market as a place for shopping and dining,
as well as cultural activities such as visiting museums,
historical places, art galleries, concerts, and the theatre.
Melbourne is also known as the Events capital of Australia,
with many people attending sporting, cultural and other
events.
“The challenge for the
tourism industry is to understand and engage with those
Australians who can afford to travel and are optimistic
about the future. They are not the young under-30s, nor the
struggling families or older pensioners; they are the more
affluent ‘Socially Aware’ and ‘Visible
Achievement’[1] segments who are also
likely to be ‘Trusted Advisers’ - those whose opinions
are sought by others about travel destinations and
experiences.”
[1] Roy Morgan Values Segments were devised by Michele Levine in conjunction with Colin Benjamin.
Full Release:
http://www.roymorgan.com/news/press-releases/2012/1814
ROY MORGAN ONLINE
STORE
For the latest detailed “Roy
Morgan Holiday Trave Intention Leading Indicators Report”
— visit the Roy Morgan Online Store.
NZ: ANZ improves satisfaction after National
Bank takeover before dropping the National Bank
brand
Kiwibank has maintained the highest customer satisfaction for the past two years among New Zealand’s six major banks. And while ANZ still trails the others it has improved substantially since 2003 when it took over the National Bank. These are the latest findings from the Roy Morgan Research ‘Customer Satisfaction — Consumer Banking in New Zealand’ monthly report from August 2012.
The level of customer satisfaction for Kiwibank in August is 85% followed by Bank of New Zealand at 82% National Bank (81%), ASB (80%), ANZ (75%) and Westpac (74%).
New
Zealand Major Banking Customer Satisfaction
Michele Levine CEO, Roy Morgan Research
says:
“Amidst discussion about the
National Bank brand being dropped, it is interesting to note
that since 2003 when the ANZ bought the National Bank,
satisfaction levels among National Bank customers are
similar to those recorded in 2003 when ANZ bought the
National Bank. The chart above shows some ‘ups and
downs’, but overall the takeover has not negatively
impacted National Bank satisfaction levels.
“Moreover ANZ customers’ satisfaction levels,
which were much lower than National Bank customers in 2003,
have improved substantially (up from around 61% in 2003 to
74.7% now).
“With ANZ customer
satisfaction now substantially higher than when it first
took over National Bank, timing for a brand change - or
dropping the National Brand - is probably about as good as
it can be.
“Roy Morgan Research also
monitors customer behaviour, and attitudes and demographic
profiles. This research shows that the two banks have
similar numbers of customers — National has a banking
relationship of some kind with 21% of New Zealanders aged 14
plus and ANZ has a relationship with 20%. However based on $
value the National Bank market share is higher - around 16%
while the ANZ is around 11 - due to the National Bank’s
customer profile — more products and a higher dollar value
per customer. National Bank customers are also somewhat more
affluent than ANZ customers with higher average incomes,
higher levels of tertiary qualifications and higher levels
of employment in professional and managerial
positions.
“It is also important to
remember that the banking market in New Zealand is not
standing still. Kiwi Bank has increased its position in the
market at the expense of other banks. The Roy Morgan State
of the Nation shows New Zealanders are changing the way they
bank — fewer are visiting branches (52% now visit a bank
branch in an average four week period, down from 62% over a
decade ago) and 48% are now using the internet to bank. So
banks are having to invest heavily in technology platforms
to provide the services their customers need and
want.
“Brand changes are always
undertaken with a degree of trepidation as the relationship
between brand and customer is complex and generally enduring
and is often little understood. Our experience at Roy Morgan
Research is that those banks who takeover other strong
brands successfully are those who understand their customers
and those of their takeover and communicate with them and
satisfy their needs and wants better than any other
competitor.”
Full
Release: http://www.roymorgan.com/news/press-releases/2012/1810
ROY MORGAN ONLINE
STORE
For the latest detailed “Roy
Morgan New Zealand Banking & Finance Profiles” — visit
the Roy Morgan Online Store.
Approximately 1.5 million New Zealanders aged 18+ drink beer in an average four week period and are more likely to do so in a private home than at a licensed venue, according to the latest findings from Roy Morgan Research for the 12 months to June 2012.
The majority (70%) of Kiwi beer
drinkers drink beer at home, while the second most popular
place for Kiwis to drink beer is at a friend or relative’s
home (39% of beer drinkers). A bar, tavern or pub (33%) is
the most popular on-premise location for drinking beer,
followed by a café or restaurant (18%).
Places where New Zealanders 18+ drink
beer
Pip
Elliott, General Manager (New Zealand), Roy Morgan Research,
says:
“Kiwi beer drinkers are clearly
fond of drinking beer at home. This may be due to Kiwis
preferring the comfort of their own home, not having to
organise transport or a sober driver or possibly the fact
that alcohol is a lot cheaper when drinking at
home.
“While home is the most
popular place for drinking beer across all age groups,
younger consumers are more likely than older consumers to
drink beer at a friend or relative’s house. They’re
also more likely to drink beer at a bar, tavern or
pub.
“To fully understand the
importance of different venues to the New Zealand beer
market, it’s also important to consider volume as well as
location. Beer drinkers consume larger quantities of beer
in some locations than in others, but drinking beer at home
clearly accounts for the majority share.”
Full Release: http://www.roymorgan.com/news/press-releases/2012/1813
ROY MORGAN ONLINE
STORE
For the latest detailed “Roy
Morgan Alcohol Consumption Currency Report” — visit the
Roy Morgan Online Store.