Farewell To The Flying Cork

28 September, 2012

Farewell To The Flying Cork

Screw caps come to sparkling wine

Flat, lifeless bubbles can take the fun out of any festive occasion. But now there’s a safer and faster way to open your sparkling wine - and ensure the bubbles last longer.

Kim Crawford wines is launching a new screw-cap lid on its First Pick Sparkling Sauvignon Blanc from 1 October 2012 – same wine, just more convenient and longer lasting.

“Consumers love it - this has been the case in Australia - because now they don't have to finish the bottle on one occasion" says Andrew Twiname from Guala Closures "The bottle is easily resealable and the wine stays fresh and bubbly for days."

Kim Crawford Sales and Marketing Manager Rob Sinclair says ease of opening and the safety factor are compelling benefits. “Plus, the screw cap encourages moderation – if you know the wine will retain its bubbles, you’re probably more motivated to save some for later.”

Mr Sinclair says bottles can be more easily stored in the fridge because they can be laid down and are more portable because they won’t spoil in the chilly bin, for instance.

The unique closure system took five years to develop and significant investment in research and development to ensure it was suited to traditional (5-gas-volume) or high pressure sparkling wines.

The Kim Crawford First Pick Sparkling Sauvignon Blanc is the first high pressure volume wine in New Zealand to use screw-cap technology. Kim Crawford says the wine should retain its vibrant, fresh fruit flavours and its bubbles for days after opening.

The first Kim Crawford First Pick Sparkling Sauvignon Blanc with screw caps will appear on shelves from mid- October 2012. There is no change to the recommended retail price of the wine at $17.99 which can be found at good supermarkets and wine retailers nationwide

Ends

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