Kiwi Company Provides Scalp Relief For Coeliac Community

Kiwi Company Provides Scalp Relief For Coeliac Community

TAURANGA, Thursday 20th September 2012: Psoriasis and dandruff are the lesser known but irritating side effects of coeliac disease - for which New Zealand has one of the highest rates globally and a leading brand of hair formulations is offering the gluten-free community some welcome respite.

Mediceuticals specialist scalp and hair loss formulations proved extremely popular at the recent Auckland and Wellington Gluten Free Food and Allergy shows for those suffering from psoriasis and associated scalp conditions.

Mediceuticals NZ Ltd spokesperson, Geoff Grace says, “When your digestive system is out of balance, your scalp and skin can also show sensitivity. For some people a flaky, itchy scalp can be a socially worrying health problem associated with coeliac disease. Our natural plant-based dermatological products have provided welcome relief to coeliac sufferers with scalp concerns.”

There are an estimated 14,000 undiagnosed cases of coeliac disease in New Zealand, with Canterbury in particular having one of the highest rates in the world (1.2 per cent).

At the upcoming Christchurch Gluten Free Food and Allergy show on October 27th and 28th, Mediceuticals will be demonstrating its Scalp Therapies range, specifically designed to treat and control a broad spectrum of common scalp and skin disorders.

“Both genetic and environmental factors play important roles in coeliac disease and those who attended the recent Gluten Free Food and Allergy shows were a very health-focused, educated audience actively seeking solutions for their health concerns,” Grace says.

“They quickly understood how Mediceuticals products worked and were excited about the benefits we could offer coeliac disease sufferers who struggle with psoriasis and other scalp and skin conditions.”

Grace says Mediceuticals’ Scalp Therapies range has been developed to treat and control scalp and skin disorders like dandruff, psoriasis, oily scalp and dry scalp. Products within the range are designed to be ‘mixed & matched’ depending on the specific scalp concern.

X-Folate is a specialist shampoo for persistent dandruff and psoriasis that reduces cell production whilst removing the flaky, yellow dead cells associated with dandruff. It is a gentle cleanser that also provides important UV protection.

TheraRx is an antibacterial scalp and skin wash developed to work with X-Folate to control psoriasis and its associated patches of thick, red inflamed itchy scalp and skin. TheraRx offers anti-inflammatory relief and also helps to control oil and its related irritation.

For those suffering with a dry, flaky scalp, X-Derma is a gentle, daily formula that is colour safe and sulphate free. A key ingredient is Aloecur, a moisturising and calming ingredient which soothes and restores the scalp.

All products within the Scalp Therapies range are designed to work in conjunction with Therapeutic, a scalp and hair treatment rinse, which employs an antibacterial, antifungal, anti-itch and anti-flake control formulation which soothes and calms the scalp.

Mediceuticals are available through fine salons and spas, for a full list of stockists visit www.mediceuticals.co.nz. To find out more about the Christchurch Gluten Free Food and Allergy show visit www.glutenallergy.co.nz.

ENDS

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