The WotWots Secure Agent Deals Worldwide

The WotWots Secure Agent Deals in Latin America, Canada,
Australia and New Zealand

Wellington, New Zealand, September 20 2012….

The WotWots continues its growth through the appointment of agents in Latin America, Canada, Australia and New Zealand following recent deals brokered by American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), which serves as a global licensing agent for the brand.

EXIM Licensing Group Inc. will represent the internationally successful brand in the Latin America region. In Canada, Segal Licensing has acquired the rights to represent The WotWots with Stella Projects signed on in the Australian and New Zealand markets. All agents have signed deals which include merchandising, events and publishing rights.

“These recent deals demonstrate the ongoing growth of The WotWots both locally and internationally. The WotWots events have always been enormously successful, and, together with broadcast, strong demand has grown for The WotWots merchandise to be available in retail in these territories. We are pleased to have EXIM Licensing Group Inc., Segal Licensing and Stella Projects representing the brand in their respective markets” said Andrew Smith, Chief Executive, Pukeko Pictures.

The WotWots is an enchanting pre-school series that follows the adventures of two adorable siblings from outer space, SpottyWot and DottyWot. This delightful pair of enquiring minds have come to Earth to explore and to marvel at the extraordinary diversity of life on the blue planet. The show celebrates this joy of discovery and demonstrates the positive values that are the building blocks of a true and enduring friendship.

Season one sees SpottyWot and DottyWot come to explore planet earth in their steam-powered spaceship and arrive in the middle of a zoo. In season two, the alien siblings land on a farm and meet strange and friendly farm animals and also travel to the seashore. Encouraging the love of animals, the season celebrates the joy of discovery and the extraordinary diversity of life on the planet.

About The WotWots
The vibrant, energetic and colourful learning-based series from Pukeko Pictures is seen internationally on ABC4Kids in Australia, TVNZ Kidzone24 in New Zealand, HBO-Kids in Brazil and on Corus Entertainment’s Treehouse in Canada. The WotWots is broadcast in over 90 territories. American Greetings Properties represents the brand for worldwide licensing and merchandising rights to the popular preschool property.

About Pukeko Pictures
Pukeko Pictures is an independent entertainment production company, focused on the development and production of excellent quality, multi-platform entertainment for a global audience. Pukeko Pictures was founded in 2008 by Sir Richard Taylor, Tania Rodger and Martin Baynton, and is located in Wellington, New Zealand. With a connection to the world-famous Weta Workshop (Avatar, King Kong, Lord of the Rings), Pukeko Pictures is uniquely positioned in the creation of world-leading entertainment, harnessing the best in global talent and world-class production processes.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About American Greetings Properties
American Greetings Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP's active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com

www.wotwots.com

For further media information – Adele Feletto Publicity
M: 61 413 489 292 E: adele@adelefelettopublicity.com.au

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