Extreme Makeover for Store

Published: Fri 14 Sep 2012 02:59 PM
Extreme Makeover for Store
GrabOne Store has undergone its most extreme makeover since its launch in June 2011. Unveiled yesterday, the new look Store has been simplified for users while enabling GrabOne to work with more merchants than ever before.
Store’s new look offers a more user-friendly, visual shopping experience which GrabOne is expecting to improve the speed of consumers’ decision making. The refinements also allow GrabOne to offer a broader range of products and greater product relevancy.
Since launch, Store has grown from 3 per cent of GrabOne network transactions to 23 per cent.
“This significant transactional increase and a demand for more product gave us the opportunity to shift Store away from simply being a daily deal site” says GrabOne Marketing Director, Campbell Brown. “With an increase in product range comes a need to create improved product relevancy so we’re also stepping up this element of the business by leveraging implicit data and introducing further refinement features to the site including the new ‘My Top Deals’ page.
“The new daily deals, discounts and great prices are still there, but we’ve made it easier for the consumer to find what they want.”
GrabOne is also continuing to work with merchants to improve purchase delivery times coming into the Christmas period.
“Store is a one-stop-shop for Christmas shopping and our partnership extensions are set to make it an even more enticing site for Grabbies,” adds Brown.
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