INDEPENDENT NEWS

50 new names for ‘Share a COKE'

Published: Fri 14 Sep 2012 02:47 PM
Favourite people’s first names to feature in
50 new names for ‘Share a COKE®’ campaign
– Kiwis to nominate the names of people they most want to ‘Share a COKE®’ with
The search for 50 new names to feature on COKE® bottles has begun, with COCA-COLA today inviting New Zealanders to have their say on who they want to ‘Share a COKE®’ with next.
“First name fever has hit New Zealand with the ‘Share a COKE®’ campaign – we’ve fielded hundreds of requests from people looking for their name and the names of others special to them. We’re now asking New Zealand, whose name should be
next?” says Brid Drohan-Stewart, COCA-COLA Sparkling Beverages Marketing Manager.
“The final selection of the 50 new names will reflect the excitement and passion of our consumers as they nominate and vote to get their favourite person’s name across the line.”
From today, people can visit shareacoke.co.nz to nominate the name of someone they want to ‘Share a COKE®’ with. The nomination process includes the opportunity for people to share why the chosen name and person is important to them. From these nominations, a shortlist will go to public vote to choose the next 50 names that will feature on a new release of COKE® bottles later this year.
The original 150 popular names featured on COKE® bottles were identified by COCA-COLA from years of public names records and input from community groups to ensure that New Zealand’s unique identity and diverse population was well-represented.
“Now we want to give New Zealanders the chance to have their say. Popular names, rare names, unique spellings, ethnic names, nicknames – we’re really excited to see what names are put forward and why.
“We encourage people to get creative with their nominations and to join in mini-campaigns with friends so they can share a COKE® with their favourite people.”
Who do you want to Share a COKE® with?
• Nominate a name at www.shareacoke.co.nz from now until 23 September
• COCA-COLA will then post a final shortlist for public vote between 8 to 12 October
• The 50 new names will be announced in early November and released soon after
Can’t wait?
There are still lots of other ways to ‘Share a COKE®’, even if the name you are looking for isn’t in the current line-up. Visit www.shareacoke.co.nz to find dates and locations for customising COKE® bottles and cans with your name of choice, or log-on and share a virtual COKE® with your facebook friends.
Terms and conditions apply, see the website for more information.
- ENDS –
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, GLACEAU VITAMINWATER, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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