Intel to Software Developers: Embrace Era of Transparent Computing
NEWS HIGHLIGHTS
• Intel reinforces commitment to ensuring HTML5 adoption accelerates and remains an open standard, providing
developers a robust application environment that will run best on Intel® architecture.
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• New McAfee Anti-Theft product is designed to protect consumers’ property and personal information on Ultrabook™
devices.
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• The Intel® Developer Zone is a new programme designed to provide software developers and businesses with a
single point of access to tools, communities and resources to help them engage with peers.
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INTEL DEVELOPER FORUM, San Francisco, 13 September 2012 – Today at the Intel Developer Forum (IDF), Renée James, senior vice president and general manager of the Software and Services Group at Intel Corporation, outlined her vision
for transparent computing. This concept is made possible only through an “open” development ecosystem where software
developers write code that will run across multiple environments and devices. This approach will lessen the financial
and technical compromises developers make today.
“With transparent computing, software developers no longer must choose one environment over another in order to maintain
profitability and continue to innovate,” said James. “Consumers and businesses are challenged with the multitude of
wonderful, yet incompatible devices and environments available today. It’s not about just mobility, the cloud or the PC.
What really matters is when all of these elements come together in a compelling and transparent cross-platform user
experience that spans environments and hardware architectures. Developers who embrace this reality are the ones who will
remain relevant.”
Software developers are currently forced to choose between market reach, delivering innovation or staying profitable. By
delivering the best performance with Intel's cross-platform tools, security solutions and economically favorable
distribution channels, the company continues to take a leadership position in defining and driving the open software
ecosystem.
Develop to Run Many Places
While developers regularly express their desire to write once and run on multiple platforms, currently there is little
incentive for any of the curators of these environments to provide cross-platform support. Central to Intel’s operating
system of choice strategy, the company believes a solution to the cross-platform challenge is HTML5. With it, developers
no longer have to make trade-offs between profitability, market participation or delivering innovation in their
products. Consumers benefit by enabling their data, applications and identity to seamlessly transition from one
operating system or device environment to another.
During her keynote, James emphasised the importance of HTML5 and related standards and that the implementation of this
technology by developers should remain open to provide a robust application development environment. James reinforced
Intel's commitment to HTML5 and JavaScript by announcing that Mozilla, in collaboration with Intel, is working on a
native implementation of River Trail technology. It is available now for download as a plug-in and will become native in Firefox browsers to bring the power of
parallel computing to web applications in 2013.
Security at Intel Provides an Inherent Advantage
Security at Intel provides an inherent advantage in terms of its approach. For over a decade, Intel has applied its
technology leadership to security platform features aimed at keeping computing safe, from devices and networks to the
data center. Today, the company extends the efficacy of security by combining hardware and software security solutions
and co-designing products with McAfee. James invited McAfee Co-President Michael DeCesare to join her onstage to
emphasise the important role security takes as the threat landscape continues to become more complex both in terms of
volume and sophistication. DeCesare also highlighted the opportunity for developers to participate in securing the
industry.
Touching on where McAfee is heading with Intel, DeCesare discussed the importance of understanding where computing is
going overall. He noted examples including applications moving to the cloud, as well as IT seeking ways to reduce power
consumption and wrestling with challenges associated with big data and the consumerisation of IT. DeCesare also
highlighted the value of maintaining the user experience and introduced McAfee Anti-Theft security software. Designed to
protect consumers’ property and personal information for Ultrabook™ devices, this latest product enhancement is a
collaborative effort with Intel to develop anti-theft software using Intel technologies that provide device and data
protection.
DeCesare reiterated the opportunity for developers through the McAfee Security Innovation Alliance (SIA). The technology partnering programme helps accelerate development of interoperable security products, simplify
integration of these products, and delivers solutions to maximise the value of existing customer investments. The
programme is also intended to reduce both time-to-problem resolution and operational costs.
Developers’ Access to Resources Made Easy
James also announced the Intel® Developer Zone, a programme designed to provide software developers and businesses with a single point of access to tools, communities
and resources to help them engage with peers. Today’s software ecosystem is full of challenges and opportunities in such
areas as technology powering new user experiences, expectations from touchscreens, battery life requirements, data
security and cloud accessibility. The programme is focused on providing resources to help developers learn and embrace
these evolving market shifts and maximise development efforts across many form factors, platforms and operating systems.
•Development Resources: Software tools, training, developer guides, sample code and support will help developers create new user experiences
across many platforms. In the fourth quarter of this year, Intel Developer Zone will introduce an HTML5 Developer Zone
focused on cross-platform apps, guiding developers through actual deployments of HTML5 apps on Apple* iOS*, Google*
Android*, Microsoft* Windows* and Tizen*.
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•Business Resources: Global software distribution and sales opportunities will be available via the Intel AppUp® center and co-marketing
resources. Developers can submit and publish apps to multiple Intel AppUp center affiliate stores for Ultrabook devices,
tablets and desktop systems. The Intel Developer Zone also provides opportunities for increased awareness and
discoverability through the Software Business Network, product showcases and marketing programmes.
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•Active Communities: With Intel Developer Zone, developers can engage with experts in their field – both from Intel and the industry – to
share knowledge, get support and build relationships. In the Ultrabook community, users will find leading developers
sharing ideas and recommendations on how to create compelling Microsoft* Windows* 8 apps for the latest touch- and
sensor-enabled Ultrabook devices.
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About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential
technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is
available at newsroom.intel.com and blogs.intel.com.
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