Gatorade to Bring the Fastest Man on Earth to New Zealand

Gatorade to Bring the Fastest Man on Earth to New Zealand

Beverage company Frucor is bringing Gatorade athlete, Usain Bolt, to New Zealand on October 8, 2012.
Frucor is the licensed producer of Gatorade in New Zealand and Usain’s visit will be an instrumental part of its Kiwi launch campaign. The US sports drink has supported athletes at all levels since its origins in 1965 when it was formulated by researchers at the University of Florida to successfully combat dehydration.

“Gatorade is the #1 sports drink in the world with more than four decades of scientific research behind it, but New Zealand is a relatively new market for the brand, and we’re looking forward to launching Gatorade in an exciting way with Usain’s visit,” says Mark Callaghan, CEO of Frucor.

Usain Bolt has been supported by Gatorade for four years, through four World Records and three gold medals. He is currently featured in a Gatorade marketing campaign to launch the brand into the New Zealand market.

“We are unbelievably excited to bring the fastest man on earth to New Zealand. Coming off his recent performance, Usain well and truly earned his place in history as the fastest sprinter to ever compete,” says Callaghan.

Further detail about Usain Bolt’s involvement in the launch activities and his itinerary will be released soon.

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For more information on Gatorade visit www.gatorade.co.nz. Information on the sports science behind Gatorade is available at www.gssiweb.org.

Released on behalf of Frucor by Porter Novelli.

About Gatorade: www.gatorade.com
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher(r) is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. For more information, including details on the invention of Gatorade by scientists at the University of Florida, please visit www.gatorade.com.
About Frucor: www.frucor.com
Since its beginnings in the early 1960’s as part of the New Zealand Apple & Pear Board, Frucor has evolved from a small local juice business to a significant international beverages company, with 820 staff and annual revenue of NZ$500 million. Frucor exports approximately NZ$250 million of beverages a year, roughly equivalent to a quarter of New Zealand’s total annual wine industry exports. Frucor is the market leader in energy drinks in Australia and New Zealand, and the market leader in juice in New Zealand.
Frucor manufactures, markets and distributes a range of fruit juices, fruit drinks, energy drinks, waters and soft drinks, many of which are household names throughout New Zealand and Australia. Energy drink ‘V’ is also distributed throughout Europe and the UK. Frucor brands include ‘V’, Mizone, H2Go, Just Juice, Fresh-up, McCoy, Citrus Tree, Simply Squeezed, Arano, NZ Natural, G-Force, Supplement Water, Moccona, Pepsi, Mountain Dew, 7Up and Frank.
Since 2009 Frucor has been wholly owned by leading Japanese beverage and food company Suntory Group www.suntory.com
About Usain Bolt: www.usainbolt.com
Arguably the most naturally gifted athlete the world has ever seen, Usain St. Leo Bolt, has confirmed his tremendous talents when he realized his dreams by winning a phenomenal three gold medals and breaking three world records at the 2008 Olympic Games in Beijing, China. Bolt became the first man in Olympic history to win both the 100 and 200 metres in world record times and then as part of the 4 X 100 metres team, which also ran a record.
In 2012 in London he created history again by successfully defending all three Olympic titles with 100m, 200m and 4X100m victories. The relay was a world record of 36.84 seconds where Bolt was on the anchor leg.

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