Media release: 6 September 2012
Kiwi Businesses Set to Benefit from Strategic Marketing Partnership
A partnership between two of New Zealand's most innovative cloud technology companies will provide thousands of NZ
businesses with access to a suite of low cost, online marketing tools.
Familiar New Zealand website Freeparking.co.nz (Freeparking) has entered a strategic partnership with listed NZ tech
company Optimizer HQ - which will save local companies thousands of dollars each year.
The new deal will see numerous Kiwi businesses gain access to globally recognised, enterprise-level online marketing
tools.
Optimizer HQ CEO Manas Kumar says the partnership brings about long-awaited changes that will please all existing, new
and potential customers.
"More than quarter of a million people visit the Freeparking website each year. Now those customers can also choose to
utilise our new online marketing services - as well as everything from web hosting to email, DIY website design and even
e-commerce solutions for online traders."
"It's an easy one-stop shop designed to meet the needs of thousands of ordinary, everyday Kiwi businesses of any size
who are seeking help to build an online presence," says Kumar.
Businesses will be able to access not just online marketing and design tools, but can add email and SMS marketing
services and search engine optimisation solutions.
Kumar says the same tools are used by some of the world's most recognised brands, and are now available to Kiwi
customers at a fraction of the cost thanks to the new partnership.
"This is a partnership that will benefit all our customers, from the small Kiwi business setting up their first website,
to more experienced and savvy users on their second, third or tenth website and looking for cost-effective, innovative
digital marketing solutions that are absolutely world class - made affordable thanks to economies of scale and our
thousands of customers being able to share costs across the board."
Freeparking business manager Maria Brosnan says the partnership is a logical joining-of-the-dots for two NZ-based
companies with a lot to offer local businesses.
"Basically, it came down to a question of merging the traditional operations of the two businesses - Optimizer HQ and
Freeparking - to create something new and exciting to offer customers."
She says many businesses have already provided positive feedback on the new services, with companies working hard to
constantly improve the efficiency of their offerings.
"The message we want to get out there is this. Freeparking will continue to offer domain name registration and hosting
services, but from now on, you will also be able to get complete cloud marketing solutions -at a very reasonable cost
compared to other similar services," says Brosnan.
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