Singapore Students Take Young Entrepreneur Title at the FedEx Express/Junior Achievement Regional International Trade
54 Students from Nine Asian Markets Showcase
Their Innovativeness and Insights on International Business
SINGAPORE, August 30, 2012—A pair of teenagers from Singapore claimed the top prize in the FedEx Express/Junior
Achievement International Trade Challenge (ITC) regional finals, a three-day competition designed to educate and build
entrepreneurship and business skills in young people from Asia-Pacific.
The students, Brennan Foo and Joel Sherard of Anglo-Chinese School (Independent), beat 26 other teams from Hong Kong,
Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam with an innovative business
proposal in response to this year’s challenge — develop a market entry strategy for promoting a product or service that
addresses major environmental issues in India.
The team from Singapore developed a comprehensive business plan to launch three eco-tourism resorts that provide a
series of environmental conservation activities in India for tourists and companies.
“The ITC is a holistic program which gave us the opportunity to receive business insights from experts,” said Brennan
Foo. “We certainly enjoyed the activities, made new friends, and winning first prize at the competition is the best
thing that has happened yet.”
“The competition was very intense and everyone worked very hard on their business plans,” said Joel Sherard. “The ITC is
a very good program. The judges and FedEx facilitators gave us great feedback that helped us further develop our
thinking. We also became close friends with other participating students of the program.”
The second place went to the team from Hong Kong represented by Anthony Jim and Issac Lam of La Salle College. They
proposed launching a paper recycling business that turns waste paper into wood products, such as cricket bats, pencils
Third-prize winners Alice McFall of Aquinas College and Joel MacManus of Garin College from New Zealand created a
business that distributes free portable toilets to low-income families, and pays them for their human waste, which will
be re-sold to a factory that manufactures eco-bricks.
This year, 54 students between 15-19 years of age from nine markets across Asia Pacific were selected to represent their
markets at the regional finals in Hong Kong after competing at the local challenge in their respective home markets.
“We at FedEx feel strongly that the evolving global economy presents great opportunities for businesses, especially
small to mid-sized enterprises (SMEs). One of the most important things that start-ups bring to the marketplace is
innovation and that’s one of the reasons why we strongly support entrepreneurship. Through our support of the
International Trade Challenge, we have empowered over 6,100 young people in Asia Pacific with the education and skills
they need to thrive in the global marketplace,” said David L. Cunningham, Jr., president, FedEx Express Asia Pacific.
“At Junior Achievement, we encourage our young people to dream big and unleash their entrepreneurial potential. The
International Trade Challenge provides a springboard to accelerate their business idea onto the international scale,
devising an international market entry strategy with the goal of making a difference. JA appreciates the ardent support
of FedEx Express and their professional volunteers as the coaching teams during workshops. We are proud to be working
with FedEx Express to inspire and prepare our young people to succeed in a global economy,” said Sean Rush, President
and CEO, JA Worldwide.
The panel of judges comprising successful entrepreneurs and business leaders evaluated the teams on their business
acumen, concept and presentation. The students were measured on their thoroughness, creativity and professionalism in
developing and executing their business entry strategy.
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, and JA
Worldwide®, the world’s largest nonprofit organization dedicated to inspiring and preparing young people to succeed in a
global economy, joined forces to organize the event.
Now in its sixth year, the FedEx/JA ITC has provided more than 6,100 students in Asia Pacific a firsthand experience of world trade; enhanced their knowledge of product distribution,
promotion, and sales; and developed traits of competition, teamwork, risk-taking, and self-confidence. This year, over
100 FedEx employees volunteered as mentors or to help students understand the concept of international trade and guide
them in the development of their plans. For more information, please visit www.facebook.com/AsiaPacificITC
Singapore was represented by three teams selected from the local ITC held earlier in July. They comprise of:
1. Yap Jun Yuan and Rusli Yanto, Singapore Polytechnic
3. Daryl Ng and Elias Wee, ACS Independent
5. Brennan Foo and Joel Sherard, ACS Independent
“We are extremely proud of the performance of the Singapore students, especially Brennan and Joel. This is a great
recognition of the resourcefulness and intelligence of our Singapore boys. We selected them based on their creativity,
in-depth understanding of foreign market, teamwork and ability to communicate their ideas and they have certainly made
Singapore proud,” said Clifton Chua, managing director, FedEx Express Singapore.
About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to
more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of
time-sensitive shipments, by a definite time and date with a money-back guarantee.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce
and business services. With annual revenues of $39 billion, the company offers integrated business applications through
operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently
ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain
"absolutely and positively" focused on safety, the highest ethical and professional standards and the needs of their
customers and communities. For more information, visit news.fedex.com
About JA Worldwide® (Junior Achievement)
Junior Achievement is the world's largest organization dedicated to inspiring and preparing young people to succeed in a
global economy. Through a dedicated volunteer network, Junior Achievement provides in-school and after-school programs
for students which focus on three key content areas: work readiness, entrepreneurship, and financial literacy. Today,
127 individual area operations reach more than four million students in the United States, with an additional 5.8
million students served by operations in 123 other countries worldwide. For more information, visit www.ja.org
Note to Editors:
The panel of judges in the grand final of the competition includes:
- Dr. Edmund Lee, Executive Director, Hong Kong Design Centre
- Prof Hugh Thomas, Director, Center for Entrepreneurship, The Chinese University of Hong Kong
- Mr. K.T. Poon, Director (Corporate Communications), The Link Management Limited
- Ms. Viveca Chan, Chairman & CEO, WE Marketing Group
- Mr. Joe Ngai, Managing Partner, Hong Kong, McKinsey & Company Inc.
FedEx Express press releases are available on the World Wide Web at www.fedex.com
For further information, please contact: