Media release
30 August 2012
Google tops web site use in New Zealand
Google has the most visited web site in New Zealand.
A Horizon Research poll on the websites Kiwi’s use most presented the usual suspects and a few surprises.
Of the 3055, 18+ New Zealanders who participated in the survey 81% follow the world trend and use Google, making its
search engine the most used website in the country.
Online auction and trading site TradeMe was a few clicks behind with 74.8%.
Surprisingly this New Zealand creation took social media site Facebook’s usual position of second place in the website
popularity stakes.
According to studies in the US, UK, Australia, Facebook and Google are neck and neck with first and second ranking. In
New Zealand however, Facebook has moved rank to third with 73%.
Internet banking is fourth, with 62%.
And Fairfax online news site, Stuff is the leading choice for online news with 51%, followed by TVNZ with 35.9% and the
Herald online with 35%.
Results demonstrate that Kiwis’ thirst for knowledge is on par with retail therapy, with 33.1% using Wikipedia and 32%
browsing the online shopping sites.
Despite Google’s dominance as a search site, Hotmail with 39.9% of adults visiting each month beats Google’s G mail on
30.9%.
Niche websites such as subjective and personal blogs, dating and technology sites shared the lower end of national
interest with under 10% engagement.
Which of these other websites have you visited or used in the past 30 days?
A.
NZ Herald online
35.4%
B.
Stuff
51.2%
C.
Scoop
4.4%
D.
Other news sites
21%
E.
The Listener web site
1.4%
F.
Magazine web sites
6.4%
G.
National Business Review web site
1.9%
H.
Business web sites
3.3%
I.
TVNZ web site
35.9%
J.
TV3 web site
24.2%
K.
RadioLive web site
5.1%
L.
Newstalk ZB web site
5.7%
M.
Radio New Zealand web site
6.1%
N.
Other radio station web sites
9.9%
O.
Online banking
62.3%
P.
Sella
8.3%
Q.
Trade Me
74.8%
R.
Shopping sites
32%
S.
Real estate sites
16.2%
T.
Google
81%
U.
Gmail
31.1%
V.
Linked In
10.2%
W.
Travel sites
17.3%
X.
Seek
16.9%
Y.
Wikipedia
33.1%
Z.
None of these
2.8%
Results were weighted by six factors to provide a representative sample of the New Zealand adult population. At a 95%
confidence level the maximum margin of error is +/- 1.8%.
ends