Freeview Top Pick for Father's Day
Freeview is proving to be a top gift choice for this Fathers's Day. Freeview set top boxes are a great gift idea, with
many boxes now well under a $100. With more options available and lower prices, the switch to digital is now more
desirable than ever. Indeed, Freeview estimates that approximately 86% of New Zealand homes with televisions are now
watching digital services.
http://www.freeviewshop.co.nz New Zealand's largest online retailer, saw a record uptake of digital equipment with the
recent Olympic Games coverage. The highest one-off ratings were on Friday, 3 August, when rowing pair Hamish Bond and
Eric Murray and single sculler Mahe Drysdale won their events. High sales were seen particularly with personal video
recorders (PVRs) which allow recording to a digital hard drive. Lars from Freeviewshop emphasises that "PVRs are
revolutionising peoples viewing habits. More and more, viewers demand flexibility around their viewing and we are
continually developing new innovative technology to accommodate this". Lars also explains that good business is not just
about providing good products, but that " innovative products need to matched with good technical support and we make
sure that we go well beyond customer expectations so that we maintain a high level of customer satisfaction".
The recent addition of the Choice TV channel to Freeview has been welcomed by many and offers another great reason to
move to digital. The channel offers a range of lifestyle and entertainment programmes which viewers are increasingly
demanding. New Zealand is moving ever closer to the digital switchover, with the lower North Island and the Hawkes Bay
region to begin their switch in just over one months time.