Media Release
11Ants Analytics launches 11Ants Predictor for Oracle
Transforms Oracle into a forward looking predictive analytics solution within hours
HAMILTON, New Zealand, 24 August 2012 – 11Ants Analytics today launched 11Ants Predictor for Oracle, a break-through solution which transforms Oracle into a
forward-looking predictive analytics solution, in hours. 11Ants Predictor leverages an organization’s considerable
investment in data warehouses by transforming the data warehouse from a backward looking analytics tool to an
‘intelligent’ competitive tool to predict customer behaviour.
Tom Fuyala, Director, Business Development, 11Ants Analytics says, “We have provided a way for Oracle shops all over the
world to play in the Predictive Analytics 2.0 space of advanced predictive analytics that is affordable, can be rapidly
implemented and has minimal risk for the sponsoring executive.”
11Ants Analytics solution provides Oracle customers with access to the world of real time predictive analytics within
hours, rather than weeks or months, due to its simple deployment. Users can connect to Oracle within minutes, after
downloading and activating the software, and immediately begin scoring customers at the rate of several thousand per
second.
“Organisations wanting to start, or build on, their predictive analytics competencies don’t have to invest the hundreds
of thousands to millions of dollars demanded by the traditional vendors. Our approach is a real paradigm shift as the
installation processes is orders of magnitude simpler than the complex, expensive and time consuming integration
projects users may have become accustomed to,” says Fuyala.
11Ants Predictor for Oracle is a high speed scoring engine for deploying predictive models to Oracle enterprise
databases. It enables users to deploy predictive models built with 11Ants Analytics desktop modeling tools – 11Ants
Customer Churn Analyzer, 11Ants Customer Response Analyzer and 11Ants Model Builder. These tools allow the rapid
building of propensity models, such as churn propensity models and response propensity models.
The first pilot customer for 11Ants Predictor for Oracle has already been successfully deployed with a major mobile
telecommunications company.
Using 11Ants Predictor organisations can predict how customers are likely to behave in the future. Armed with this
knowledge the data warehouse can be populated with unique Next Best Offers for every individual customer. For example, a
telecommunications company can predict which customers are most likely to need a new plan or would likely take up new
services as well as those at risk of leaving.
Fuyala says, “An organization that can automate the acquisition of this knowledge, augment their data warehouse with it
and then run business tactics in parallel with it, is clearly in a different league than one which cannot. Increasing
relevance and really understanding what is most useful to a customer will increase the value of a company to them. This
also creates the opportunity to increase revenue by putting more relevant offers to customers via the organizations
regular touch-points.”
Fuyala says, “The experience of many companies, even extremely large ones, is that as the ROI on predictive analytics
investment is not always readily apparent as it’s often not available on day-one and rather it develops over a period of
time.”
According to Fuyala many organizations stall in their plans to progress with traditional predictive analytics
implementations at the business case stage due to the up-front investment for predictive analytics software licensing, integration and specialist staff to utilize the software.
“Companies that value simplicity and rapid deployment, without the big price tag, find 11Ants Analytics solutions very
compelling. Traditional complex and expensive installation paradigms often result in companies favoring doing nothing.
Our solutions remove the barriers and make it easier for sponsoring executives to begin deploying predictive analytics
at low cost, providing them the window to readily demonstrate an ROI without major investment,” he says.
11Ants Predictor is also available for other enterprise databases such as Microsoft SQL Server, MySQL, Teradata, and
SAND. All 11Ants Analytics’ solutions involve leading edge proprietary predictive analytics technologies.
11Ants Analytics clients, located across the globe, range from medium sized businesses to Fortune 500 companies. Clients
span a diverse range of sectors including telecommunications, hi-tech manufacturing, agribusiness, e-commerce, travel,
pharmaceutical, credit control, banking, food and beverage, and retailing.
For more information visit http://www.11antsanalytics.com or follow 11Ants Analytics.
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ABOUT 11ANTS ANALYTICS
11Ants Analytics is the leader in assisted predictive analytics. 11Ants Analytics’ software products greatly simplify
businesses adoption and deployment of predictive analytics techniques. The products are powered by the breakthrough
proprietary HyperLearn technology, the result of over three years of development by 11Ants Analytics, and inspired by
machine learning research at New Zealand's University of Waikato - home of one of the most respected predictive
analytics and machine learning groups in the world. 11Ants Analytics’ development team is based in New Zealand. 11Ants
Analytics is venture backed by Endeavour Capital, The New Zealand Venture Investment Fund and WaikatoLink, the commercialization company of the University of Waikato. http://www.11antsanalytics.com