23 August 2012
Auckland Suburban Newspapers Launch ‘Mighty A’
Combined pack gives advertisers unparalleled access to the greater Auckland market
Auckland Suburban Newspapers has launched ‘Mighty A’ – a never before seen sharply priced integrated advertising offer.
This provides advertisers a mighty great way to reach Auckland’s mighty market – more than 808,000 readers aged 15 and
over, including 79.2% of all Auckland women aged over 20.
David Penny, GM of Auckland Suburban Newspapers, says both advertisers and agencies have been crying out for a sharply
priced effective way of reaching Auckland. “Mighty A offers a cost effective way of reaching Auckland’s largest audience
– one that has been engaged in reading our compact tabloid format newspapers for more than 70 years.
“Our readers love the high quality local news our newspapers deliver, which is reflected in our readership, which sees
us reaching 74.1% of Aucklanders aged 15+ every week. Couple that with our steadily increasing online audience of more
than 75,000 regular subscribers and advertisers achieve massive, unequalled coverage of every major demographic category
in the Auckland market. That is compared to our closest competitor in the Auckland market which has an average weekly
reach of 60.7% and an average issue readership of only 35.4% of the Auckland population aged 15 and over.”
Mighty A network newspapers are: North Shore Times, Manukau Courier, Western Leader, Central Leader, East & Bays Courier, Eastern Courier, Rodney Times, Papakura Courier, Nor-west News, Auckland City Harbour News and Waiheke
A 4-colour full page advertisement across the Mighty A network will cost $12,000, a half page vertical $7,500, a half
page horizontal $6,500, a quarter page horizontal $3,500 and a quarter page vertical $3,000. This makes Mighty A far
more cost effective in reaching key advertiser target demographics, including household shoppers and the 25 – 54 age
group than the daily publication in the Auckland market.
Advertisers can choose their day of publication over a seven day period and can also tailor the creative execution to
target a certain geographical area, allowing them to finely target their advertising.
About Fairfax Media
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including
newspapers, magazines and digital.
Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, and market leading
to see the company’s full portfolio of media brands.