13 August 2012
New Mt Eden location offers buyers more
Harcourts has further increased its reach in the central suburbs of Auckland with the opening of Harcourts Mt Eden
today.
Officially opening its doors to the public today, Harcourts’ Mt Eden office will be the second office for Harcourts
franchise Charlton Realty. Business Owners James and Charlotte Marshall are confident their new office will be a great
point of interest and resource for those wanting to get into the popular Mt Eden area.
“Mt Eden was often considered the poor cousin to other central city suburbs, but the demographic has changed quite
dramatically over the past decade or so. Mt Eden offers the pace of living in the suburbs yet the convenience of being
on the doorstep to the city,” says Mr Marshall.
Located at 2 Stokes Road, Mt Eden Village the new Harcourts Mt Eden office is in a prime location in an area popular for
its cafés and village atmosphere under Mt Eden Domain.
One of four offices in the local area, Harcourts Mt Eden will be one of the most technically savvy offices in Auckland
with the ability to showcase their properties to the passing traffic and pedestrians utilising the latest video
technology.
With a large auction focus, Charlton Realty is proving that this is the only way to sell at the moment. From February
2011 to June 2012 90 per cent of all listings were sold by auction. When compared to other methods of sale for the same
period, only 51% were sold. Business Owners and Harcourts’ National and Regional award winners, The Marshalls, say that
the auction process provides the best environment to deliver true market prices.
"Auctions provide great profile marketing for a home because it shows off its best assets in a set time-frame. When the
market is tight and sale prices are far exceeding council valuations, an auction really tells us what the home is worth.
If someone is willing to pay fifty, eighty or one hundred thousand over the valuation then that is what it is worth."
The two offices now have a combined sales team exceeding twenty sales consultants and property managers with further
capacity to expand.
Hayden Duncan, CEO for Harcourts says “Charlton Realty is a standout performer in the local region with many high
achievers including the National and Regional Top Consultant for Harcourts across the country.”
ENDS