MEDIA RELEASE
Cityfitness Shows Support for Grant Jarvis Cup
August 2012
cityfitness are pleased to announce their support of the Grant Jarvis Cup by providing sponsorship to the Most Valuable Players in
the tournament. The event will run from 3 - 7 September at Skoglund Park and Colquhoun Park in Palmerston North. The
event, run by the New Zealand Secondary School Football Association, Central Football and Sport Manawatu, involves 24
secondary school girls’ teams competing for the Grant Jarvis Cup.
‘We’re extremely pleased to have cityfitness on board for the MVP award for the Grant Jarvis Secondary School Girls
Football Tournament’ says Central Football Representative, Jess Green ‘and it's great to be able to promote cityfitness at this event. Last year cityfitness sponsored the Rex Dawkins 2011
Boys Cup and the players who received the MVP award were over the moon to be gifted with cityfitness gear.’
Dominic Rogerson, cityfitness Managing Director says ‘We're proud to be supporting sporting and fundraising events in the communities around cityfitness health clubs, whether
they're local, regional or national and are pleased that we can help ensure events such as the Grant Jarvis Cup happen
successfully.’
News of the sponsorship arrangement comes soon after the New Zealand owned fitness chain made headlines with their
introduction of a garage style training approach to their core fitness offerings. Over the next few months cityfitness
will roll out ‘Training Zones’ across select clubs New Zealand wide with the first being in Nelson and New Plymouth. The Training Zones will be a separate ‘user pays’ area of the gym and incorporate three new fitness programmes; TRX Suspension Training, Boxmaster and CrossFit. The move is a groundbreaking one given that programmes such as CrossFit are rarely housed in a gym.
Mr Rogerson says “Most gyms offer programmes that cater to a very mainstream audience. At cityfitness we are developing new initiatives
that better cater to the needs of all New Zealanders and part of our mission in doing this is to provide service to those who don’t necessarily want gym memberships. With several new international gym chains entering the New Zealand market, we saw this as a way to really differentiate
cityfitness as a market leader and provider of a more personalised fitness solution’.
This isn’t the first left field innovation the fitness group has rolled out over the past few years. Late in 2010
cityfitness opened the first Hot Yoga and Pilates studio within an established gym; Abundance Mind Body Studio, in their flagship Porirua club. They have since opened Abundance studios in three other locations across New Zealand.
‘Our focus is on being fit and healthy for life, not on looks and image, which is why we feel strongly about
diversifying our fitness offering and providing a complete solution for everybody’ says Mr Rogerson.
cityfitness is a New Zealand based, family owned company beginning with one club in Porirua in 2000 and has steadily grown to 21
clubs nationwide over the last 12 years.
The cityfitness group is one of the country’s most progressive health and fitness businesses, building a reputation on their high level
of customer service, facilities, equipment and member support. cityfitness clubs offer a wide range of amenities, including: personal training, group fitness, indoor cycling and ‘state of the art’ strength and cardio equipment.
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