Cityfitness Shows Support for Grant Jarvis Cup
MEDIA RELEASE
Cityfitness Shows Support for
Grant Jarvis Cup
August 2012
cityfitness are pleased to
announce their support of the Grant Jarvis Cup by providing
sponsorship to the Most Valuable Players in the tournament.
The event will run from 3 - 7 September at Skoglund Park and
Colquhoun Park in Palmerston North. The event, run by the
New Zealand Secondary School Football Association, Central
Football and Sport Manawatu, involves 24 secondary school
girls’ teams competing for the Grant Jarvis
Cup.
‘We’re extremely pleased to have
cityfitness on board for the MVP award for the Grant Jarvis
Secondary School Girls Football Tournament’ says
Central Football Representative, Jess Green ‘and it's
great to be able to promote cityfitness at this event. Last
year cityfitness sponsored the Rex Dawkins 2011 Boys Cup and
the players who received the MVP award were over the moon to
be gifted with cityfitness gear.’
Dominic
Rogerson, cityfitness Managing Director says ‘We're
proud to be supporting sporting and fundraising events in
the communities around cityfitness health clubs, whether
they're local, regional or national and are pleased that we
can help ensure events such as the Grant Jarvis Cup happen
successfully.’
News of the sponsorship
arrangement comes soon after the New Zealand owned fitness
chain made headlines with their introduction of a garage
style training approach to their core fitness offerings.
Over the next few months cityfitness will roll out ‘Training Zones’ across select clubs
New Zealand wide with the first being in Nelson and New
Plymouth. The Training Zones will be a separate
‘user pays’ area of the gym and incorporate three new
fitness programmes; TRX Suspension Training, Boxmaster and CrossFit. The move is a groundbreaking
one given that programmes such as CrossFit are rarely housed
in a gym.
Mr Rogerson says “Most gyms offer programmes that cater to a very mainstream audience. At cityfitness we are developing new initiatives that better cater to the needs of all New Zealanders and part of our mission in doing this is to provide service to those who don’t necessarily want gym memberships. With several new international gym chains entering the New Zealand market, we saw this as a way to really differentiate cityfitness as a market leader and provider of a more personalised fitness solution’.
This isn’t the
first left field innovation the fitness group has rolled out
over the past few years. Late in 2010 cityfitness opened the
first Hot Yoga and Pilates studio within an established gym;
Abundance Mind Body Studio, in their
flagship Porirua club. They have since opened Abundance studios in three other
locations across New Zealand.
‘Our focus is on
being fit and healthy for life, not on looks and image,
which is why we feel strongly about diversifying our fitness
offering and providing a complete solution for
everybody’ says Mr Rogerson.
cityfitness
is a New Zealand based, family owned company beginning
with one club in Porirua in 2000 and has steadily grown to
21 clubs nationwide over the last 12 years.
The
cityfitness group is one of the country’s most
progressive health and fitness businesses, building a
reputation on their high level of customer service,
facilities, equipment and member support. cityfitness
clubs offer a wide range of amenities, including: personal training, group fitness, indoor
cycling and ‘state of the art’ strength and cardio
equipment.
ends