ERP Software Company Greentree Announces Rapid Expansion Of UK Partner Network
Tough times are providing the ideal growth environment for Greentree software with the announcement of several new
partners and customers.
ANZ-based business software innovator Greentree International is reaping the rewards of a major push into the tough UK
marketplace.
“We have deliberately chosen to invest and expand during this recession,” says Greentree’s UK Managing Director, Harry
Mowat. “In the current climate, businesses are facing the twin challenges of really needing to innovate and
significantly lower costs. This is where Greentree can provide a rapid payback.”
New Greentree partners, who are keen to offer UK companies a better range of solutions to today’s business problems,
include: Dorset-based iConexx, Norwich’s Digital Age, Scotland’s Caletech, Cambridge’s Applied Business Computers,
Worcester’s Hoge 100, and Northampton-based Amethyst Associates. They join long-term partner Prerogative, which has been
a prime mover in Greentree’s UK ascendancy with customers including Yorkshire stately home Castle Howard, charitable
organisation CORD, Strutt & Parker, who manage more than a million hectares of property across the UK, and The Publishers Association.
Greentree’s new UK partners have also signed up a spate of new customers across many business sectors, and even gained
some export success.
Applied Business Computers has streamlined sales order processing, picking, packing and distribution for Deben Group
Industries Ltd, who sell outdoor lifestyle equipment including telescopic sights, binoculars, field cameras and clothing
to both consumers and retailers. Deben is especially enthusiastic about Greentree’s Workflow desktop, and is now
equipping its mobile sales staff with iPads, to provide sales analysis on the move for each customer.
IT’S IN THE BAG
The family firm of JR Tusting has been involved in the leather goods industry for over 130 years, and was the first
Greentree user implemented by new partner Hoge 100. “Greentree has made their stock control and distribution system much
more efficient,” says Hoge 100’s Director, Stuart Wild. “I can see loads of market potential in the UK for Greentree’s
Supply Chain & Distribution capabilities. A lot of businesses are looking for integrated systems, and Greentree’s total integration is
unique in this marketplace.”
Scottish partner Caletech has signed up four new customers in succession: Balmoral Knitwear, fish processors Scotprime,
fruit & vegetable supplier Ivan Wood & Sons, and commercial interiors specialists Primero Contracts.
Greentree has even helped Caletech become a successful exporter. They recently landed the task of implementing a new
Greentree system for Louisiana based, US oil industry personnel company C & D Production, which supplies skilled workers to onshore and offshore oil drilling operations.
THINK POSITIVELY
Greentree UK has also just forged its first technology partnership, with leading UK POS solutions supplier Futura.
Futura’s POS terminals are installed in thousands of businesses throughout the UK and worldwide – users include such
major chain store operators as Crew Clothing, Cath Kidston, Menarys and Greenwoods.
“Futura and Greentree are a natural fit,” says Futura’s UK Sales Director, Paul Court. “By teaming up with an innovative
ERP provider, we’re jointly adding value to the customer by giving them both best-of-breed products, all working
together.”
“We’re very proud of the achievements of our UK partners,” says Peter Dickinson, CEO of Greentree. “They came on board
because they recognised that medium-sized businesses needed a smart, affordable software solution, and the incumbent
providers just weren’t meeting that need. They’ve been very busy demonstrating the difference that Greentree makes, and
as word spreads, we know they’re only going to get busier.”
About Greentree
Greentree [www.greentree.com] has been building business software for more than 25 years, and is used by thousands of
companies worldwide. It provides a flexible, fully integrated ERP system geared towards the medium-sized business.