Designworks Hires Dream Team
Sydney, August 2nd, 2012: Designworks Sydney has secured two of the industry's most respected practitioners as part of its strategy to become
Australia's leading agency focused on design thinking.
Multi-award-winning Creative Director Derek Samuel comes from an international career of over 20 years based in New York
and London, developing solutions for high profile brands such as Liberty of London, Aveda, Harrods Nestle, Gillette,
Diageo and Brown Forman.
Upon returning to Australia, Samuel spent time as Art Director of the Melbourne Magazine, during which time it won an
Australian Magazine of the Year award.
Samuel is joined by leading brand strategist Cat Burgess, who was formerly in the seat of Strategy Director at Frost*
having been with the studio for over 10 years.
Burgess has led major rebrands for the Sydney Opera House, Broken Hill and the State Library of NSW. Her experience
spans a diverse client base including Qantas, Sydney Airport, Frasers Property, Macquarie Group and Four Seasons Hotels.
Together Samuel and Burgess extend Designworks' already strong capabilities in strategic branding and engagement, and
add new depths of expertise in beauty, fashion, F, luxury, property, cultural and destination branding.
Designworks CEO Sven Baker says the new recruits form part of a larger plan to build the Designworks Group into a major
player throughout the Australasian region. Designworks now has offices in Sydney, Melbourne, Auckland and Wellington and
is eyeing opportunities in Asia.
“Design thinking is becoming critically important in leading businesses in the face of a radically shifting consumer
landscape. Not only do we help brands to position and identify them, we go far beyond into helping businesses to
transform and become more accessible and appealing to their customers,” Baker says.
The Designworks Group is Australasia’s leading strategic design practice, using design to transform business
performance. A multidisciplinary team of over 100 staff are currently operating in Sydney, Melbourne, Auckland,
Wellington and Christchurch and throughout Asia.
The Designworks Group is part of the STW Group, Australia and New Zealand’s leading marketing content and communications
services group.
ENDS