Unison Launches Stage Two of Services Campaign

Unison Launches Stage Two of Services Campaign

1 August 2012 - Unison today commenced the second stage of its annual ‘services’ campaign, reminding customers to contact Unison first if their power or hot water goes off.

The marketing campaign was launched on 1 July, with the first month focused on educating customers that Unison should be their first point of contact if they have no hot water. In the second month the promotion focuses on power.

Unison Group Chief Executive Officer, Ken Sutherland, said the Company’s annual campaign helped remind customer’s to contact Unison before ringing their retailer or electrician.

“In some cases customers have called an electrician to repair the problem, only to find that the cause is a network fault. By reminding power users to call 0800 2 Unison first, we hope to save the customer the call out fee of an electrician, and get their hot water or electricity restored quickly.”

Since initiating the annual campaign in 2010, a survey of customers has shown a dramatic rise in awareness of Unison’s services. In a 2009 survey, only 3.4% of customers knew to call Unison for hot water issues; by 2011 this had risen to 216%. For power issues, awareness of Unison’s service rose from 13.2% to 35.1%.

“The results support the decision to introduce the annual campaign. Our customers are benefiting, although we still need to extend the message further into the community.”

The campaign will run in Hawke’s Bay until the end of August.

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