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Market validation – “get outside and ask customers questions
Market validation – “get outside and ask customers questions”
(sticK - 26 July 2012 ) No business plan survives the first customer contact Michael Elwood-Smith told a recent meeting of Wellington’s Lean Startup group.
Describing his presentation as a Business Model Canvas meets the Lean Startup, the Creative HQ adviser says “high growth, investable businesses need a repeatable, scalable business model.”
He combined thinking of a number of influential books over the past five years to produce this particular plan.
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
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Versed in the art and science of translating something complicated into an understandable message.
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