Scoop has an Ethical Paywall
‘Boy’, what a great way to get free publicity
‘Boy’, what a great way to get free publicity
(sticK - 24 July 2012 ) In a ‘small world’ way, PledgeMe’s crowdfunding platform has a lot to thank film maker Taika Waititi for making its New Zealand presence much more visible.
After the success of ‘Boy’ to become New Zealand’s most successful NZ-made film (with an NZ topic, as opposed to Lord of the Rings), Waititi wanted to distribute the tale in the USA.
In what was then a novel move, Waititi used Kickstarter to crowdfund seek $90,000 to do so (and eventually obtained over $110,000).
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
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