MYOB Launches Social CRM System

MYOB Launches Social CRM System

EXO Business suite expands to include integrated social media management module

MYOB, New Zealand’s leading provider of business and accounting management solutions, is helping more complex businesses leverage the expanding opportunities of social media by introducing the full integration of social media networks into their enterprise product solution. The new release launches today.

This is the latest evolution of the MYOB EXO Business enterprise suite, which is suitable for larger or more complex operators. It is a single, integrated business management system that also combines finance, job costing, point of sale, fixed assets and inventory control with a comprehensive CRM system.

Designed to assist local businesses that understand the need to be competitive in the social online space, the new capability enables clients to manage their commercial social media activities within the same enterprise-wide system they use to manage the rest of their business.

According to the recent MYOB Business Monitor, a survey of over 1,000 business owners in New Zealand, 25% of medium businesses (20-200 employees) use social media. So too do 40% of small businesses (6-19 employees), 28% of micro businesses and 20% of solo operators.

MYOB general manager Julian Smith says, “As more growing enterprises recognise the importance of social media, their challenge is to create a measurable marketing opportunity and a competitive advantage. This is something our latest development is designed to support for our clients.”

“The growth of social media has changed the way companies engage with prospects and customers. It’s created a more informed consumer who uses social networks to research brands and products, who wants brands to listen, engage and respond quickly rather than push messages at them.

“MYOB EXO Business’s integration of social networking capabilities reveals the changing face of CRM. This collaborative, interactive approach can help generate leads, foster loyalty, support customer retention and increase revenue.”

The new release, which integrates with the EXO CRM module, solves another problem for businesses – their inability to track the effectiveness of their marketing activities and budget across all channels.

“Many business owners don’t know how effective their marketing campaigns are, who is responding and if this evolves into a sales opportunity,” says Mr Smith.

“MYOB EXO CRM enables clients to set up campaign waves, import data lists, generate and send communications, and track responses. The costing of all elements needed to generate marketing campaigns can also be tracked to capture the true return on investment. EXO intelligently uses the data within the social CRM system to improve on processes that, in turn, offer greater business efficiencies.”

The release is just one of a number of online and cloud initiatives MYOB has introduced to help New Zealand businesses become better connected.

“The advent of the internet and a widespread adoption of social networking provide endless possibilities to create and develop relationships with customers, regardless of geography,” says Mr Smith.

“There is a real opportunity for New Zealand to leverage our population size to become one of the most connected business communities in the global marketplace. It not only means getting online, but also becoming social, to ensure our businesses remain competitive in an increasingly nimble online business environment. With nearly 20% of all time online spent on social media sites, it is a channel that New Zealand businesses cannot afford to overlook.”

Visit http://myob.co.nzenterprise.

ENDS

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