Media release: May 22, 2012
Be Inspired with Fujifilm X Series - Quality Like You've Never Seen Before
For inspirational shots with crystal clear quality, make sure you snap up the X Series from Fujifilm - a range of
cameras where style meets technology for the picture perfect combination.
The new X Series range offers you unique style with advanced technology and high levels of manual functionality - as
well as bringing back the classic retro casing, so you can truly look the part.
Fujifilm's X Series focuses on image quality - pinpointing the technology to give you an extremely high standard of
crystal clear images every time.
The range is led by the new Fujifilm X Pro 1 which offers the perfect mix of classic style and advanced technology to
create a timeless must-have piece.
The X Pro 1 contains a Fujifilm-designed 16MP APS-C X-Trans CMOS sensor, colour filter array to suppress colour moiré,
EXR Processor Pro image processor and dual-magnification hybrid optical / electronic viewfinder - for exquisite imaging.
For the ultimate in exclusivity Fujifilm also offers the Limited Edition X100 Black; an elite camera from the X series
which offers a perfected fusion of the optical and electronic viewfinder.
With only 10,000 available worldwide - the X100 Black encompasses the strong and bold characteristics of its colour to
take both the camera and photographer into unexplored territory.
For unbeatable imaging the new Fujifilm X10 encompasses the combination of a versatile and functional Fujinon lens and a
bright viewfinder for a sensational shooting experience.
This camera offers luxury design and the ability to capture every moment in exquisite quality - a Fujifilm masterpiece.
Lastly, Fujifilm introduces the award winning X-S1 - incorporating the same 2/3-inch EXR CMOS sensor as its smaller
sibling, the X10, but bringing a higher-end sensibility to the megazoom market. Whether you're snapping shots of all you
see or exploring your creative side - this camera lets you do it all.
Fujifilm was recognized for the advanced technology they offer within the X-S1 when it secured the CES Best Camera Award
earlier this year.
With design and technology combining to create advanced cameras that pay homage to classic style - the X series offers a
unique look with all you need to delve deep into photography and create unforgettable imagery.
For more information about the Fujifilm X Pro 1 (RRP $2,799.99), Fujifilm X100 (RRP $2,199.99), Fujifilm X100 Black (RRP
$2,799.99), Fujifilm X10 (RRP $999.99) or the Fujifilm X-S1 (RRP $1,399.99) - visit www.fujifilm.co.nz.
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