MEDIA RELEASE
Date: 10 May 2012
The New Zealand Herald celebrates success at the 2012 INMA Awards
The New Zealand Herald scored a hat-trick of wins at the 2012 International Newsmedia Marketing Association (INMA)
awards last night in the categories of Advertising Sales and Retention, Print and Digital Subscription Sales, and for
New Brand/Product/Audience Development.
More than 80 marketing campaigns from 66 news media companies in 23 countries were selected as 2012 INMA finalists by a
global panel of judges.
The Herald took three of the 30 first place awards, selected from the 80 campaigns.
The awards function was the culmination of the 82nd INMA World Congress, held in Los Angeles. Both APN News & Media CEO, Brett Chenoweth, and the CEO of APN’s New Zealand Media business, Martin Simons, attended the conference and
accepted the awards on behalf of The New Zealand Herald.
Commenting on the wins, Simons said it was hugely rewarding for the company's New Zealand teams to have their work
recognised in front of an international audience.
"It shows the quality of innovative thinking and client collaboration by the Herald in developing new products is world
class," he said.
Conference sessions focused on the digital transition of media companies, the explosion of mobile, and the emergence of
many, new content platforms.
Simons praised the willingness of the Herald teams to embrace the challenges of converting to a multi-media
organisation, which required much greater understanding of how audiences were accessing content across platforms, and
how advertisers could better connect with the specific interests of audience groups.
APN was working on exciting plans to make the Herald brand even more essential to New Zealanders and further initiatives
would be announced in the coming month. Reader, audience and advertiser involvement in planning these new content
approaches would be an important part of the process.
The company was well placed because if its strength across online, print, radio and outdoor to offer true multi-media
solutions, Simons said.
"Having our efforts celebrated on the world stage is very gratifying. It means we are on the right path, but with plenty
to do," he said.
The awards were presented at the J.W. Marriott/L.A. Live in Los Angeles at a dinner attended by more than 200 media
executives from around the world.
The winners were:
“Driven - Motoring From Every Angle” - Advertising Sales and Retention category
“Reaching Out to Rural Markets” - Print and Digital Subscription Sales category
“Element Magazine” - New Brand/Product/Audience Development category.
The INMA Awards 2012 competition judging was completed by 24 industry expert judges from various marketing branches
including media companies, advertising agencies and trade magazines.
Judges came from the Australia, Canada, China, France, Germany, India, Mexico, Oman, South Africa, Spain, Sweden,
Turkey, United Kingdom, and the United States to evaluate the campaigns.
ENDS.