Lonely Planet & Getty Images announce exclusive partnership

Lonely Planet and Getty Images announce new exclusive partnership

Travel content experts Lonely Planet appoint Getty Images as sole global distributor of its travel image collection

Auckland, 11 April, 2012 - Getty Images today announces a partnership with leading travel experts, Lonely Planet. The agreement will see Getty Images become the sole global distributor for Lonely Planet’s stunning library of travel images, built up over the last 14 years.

The updated collection will include over 420,000 contemporary travel photographs from Lonely Planet Images. As part of the partnership, Getty Images will also offer to represent Lonely Planet’s world-renowned photographers, providing them with an even stronger presence in the global image market. Lonely Planet Images currently receives between 50,000-70,000 exclusive new assets annually from approximately 370 photographers.

Andy Saunders, Senior Vice President, Creative Content at Getty Images said: “We have represented a small portion of Lonely Planet’s content for a number of years and so we are delighted to announce this new and expanded partnership. Lonely Planet Images contains some of the best travel content from across the world, shot by a high calibre of photographers. Complementing our creative offering, these images will continue to provide our customers with access to an even broader range of international and local travel content – at a time when it can be costly for media to invest in shooting this type of content themselves.”

Stephen Palmer, Managing Director, Publishing at Lonely Planet said: “Getty Images – as one of the world’s leading image libraries – is the ideal representative for Lonely Planet’s much-loved image collection in an increasingly consolidated global image market. As a publisher, this new arrangement will allow us to continue to use images from our collection under the Lonely Planet brand and now the best of what Getty Images has to offer as our preferred supplier.”

About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

About Lonely Planet
Lonely Planet is the world’s leading travel content provider. Started in 1973, Lonely Planet enables curious travellers to experience the world and get to the heart of a place via guidebooks and ebooks to almost every destination on the planet, an award-winning website, a suite of mobile travel products, television programming, Lonely Planet Magazine and a dedicated traveller community. Visit us at www.lonelyplanet.com.

ENDS

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