Radio Survey: Mediaworks Wins Lion's Share

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Wednesday, 4 April 2012

LATEST RADIO SURVEY RESULTS:
MEDIAWORKS RADIO WINS LION’S SHARE OF LISTENERS

MediaWorks Radio now has more listeners than closest competitor, The Radio Network, with over 1.46 million New Zealanders tuning in to MediaWorks stations each week *. Mediaworks has also enjoyed growth in the key 25-54 year old demographic with a 50.2% share^, compared to The Radio Network’s 38.0% share^.

The results are part of the latest radio survey, released today by Research International, which shows The Edge retaining its number one position for the fifth year running with the most listeners in the country #, and The Rock enjoying its sixth year as the most listened to music station**.

MediaWorks’ newest radio station The Sound surpassed all expectations, debuting as the number one radio station in its target audience of 40-60 males in Auckland, out performing Newstalk ZB in that age group ##.

New MORE FM Auckland Breakfast show, hosted by Marc Ellis, Amber Pebbles and Stu Tolan, added to the strong company result by lifting its Auckland performance to beat their rival Breakfast show on Classic Hits***.

Andrew Szusterman , Group Programme Director – Music, MediaWorks Radio, comments:

“I’m stoked! The Sound’s launch has exceeded expectations and MORE FM’s Auckland breakfast with Marc Ellis, Amber Peebles and Stu Tolan has shown breakfast radio is as competitive as ever. We couldn’t ask for a better result.”

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MediaWorks NZ Limited (website: www.mediaworks.co.nz) is New Zealand ’s leading private sector broadcast and online media company. Through its specialist divisions – MediaWorks TV, MediaWorks Radio and MediaWorks Interactive, it owns and operates the TV3 and FOUR television networks, national radio brands The Edge, The Rock, More FM, Kiwi FM, RadioLIVE, LiveSPORT, The Sound, The Breeze, George FM and Mai FM, plus several local radio stations, and a family of websites.

* Research International National Commercial Radio Survey T1 2012
Cumulative Audience, All 10+, Mon-Sun 12mn-12mn
^ Research International National Commercial Radio Survey T1 2012
Station Share, 25-54, Mon-Sun 12mn-12mn
#Research International National Commercial Radio Survey T1 & T2 2008, T1 &T2 2009, T1 & T2 2010, T1 2011 & T2 2011, T1 2012 Cumulative Audience All 10+ Mon-Sun 12mn-12mn.
** Research International National Commercial Radio Survey T2 2007, T1 & T2 2008, T1 &T2 2009, T1 & T2 2010, T1 2011 & T2 2011, T1 2012 Station Share, All 10+ Mon-Sun 12mn-12mn.
##Research International Auckland Commercial Radio Survey T1 2012
Station Share, 40-60 males, Mon-Sun 12mn-12mn
***Research International Auckland Commercial Radio Survey T1 2012
Station Share, all 10+, Mon-Fri 6am-9am

Nationally, each week commercial radio reaches 80.9% of all people aged 10 years and over this survey has increased from 78.0% in the previous survey. There are 2,337,200 people that listen to commercial radio each week. This has increased from 2,239,000 from the previous survey.

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