Roy Morgan State of the Nation Report 4: Cuisine in NZ

Friday, 23 March 2012, 12:06 pm
Article: Roy Morgan Research

Roy Morgan State of the Nation Report 4: Asian flavours still the preferred international cuisine in New Zealand

Chinese food remains the international cuisine of choice for New Zealanders with nearly three quarters of the population citing it as a food they like eating. Other Asian styles such as Indian and Thai also continue to prove popular.

According to the NZ State of the Nation Report 4, 74.2% of the New Zealand population (14+) enjoy eating Chinese food. This was followed by Indian (56.7%), Thai (53.3%), Italian (52.3%), Mexican (40.9%) and Japanese (37.1%).

Over the past decade most international cuisines have experienced a growth in popularity, with Indian and Japanese undergoing the strongest rise. However Italian food has remained steady since 2002 and Chinese food has declined.

International Cuisines Enjoyed by New Zealanders

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Source: Roy Morgan Research Single Source, Jan 11 – Dec 11, n = 12,023.

The Roy Morgan State of the Nation Report 4 is based on an ongoing nationwide survey consisting of around 12,000 people in the 12 months to December 2011, as well as trended data stretching back as far as 10 years.

Pip Elliott, Client Services Director, Roy Morgan Research, says:

“The increasing popularity of international cuisine in part reflects the diversifying population and multi-cultural communities. A decade ago, Chinese food was the most popular by a significant proportion, howe ver of late other Asian styles such as Indian and Thai are becoming increasing popular.

“The increasingly multicultural New Zealand population is leading to a greater variety of international foods. Not only are more international flavours available, but they are in greater abundance nowadays compared to the past. This increased exposure to foreign foods has likely encouraged people to try different cuisines.”

Roy Morgan’s New Zealand State of the Nation Report 4 : As well as the standard features of this quarterly report which include a look into the trends of New Zealand society, this edition provides a comprehensive spotlight section on ‘New Zealanders Aged 55+.’

Roy Morgan’s International Cuisine Profiles includes in-depth profiles on people who enjoy eating cuisines such as Chinese, Cajun, Creole, French, Greek, Hispanic, Indian, Italian, Japanese, Lebanese, Mexican and Middle Eastern.

About Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

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New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

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