Kiwi SMEs waste marketing dollars

19 March 2012

Kiwi SMEs waste marketing dollars

Kiwi SMEs waste substantial marketing budget every day with campaigns that are both poorly aligned to business goals and have little clarity on spend from the outset.

This is the word from Nicole Crump, Director of marketing plan specialists Tactix, after introducing the company’s new packaged marketing plan strategy.

“Traditional marketing can often be a case of a rolling budget, with costs escalating due to unforeseen expenses and the perception that more marketing dollars spent means better return for the business,” says Crump.

“This is seldom the best approach for an SME and generally leads to poorly invested budget with little result other than overspend. New Zealand SMEs overspend or misspend thousands every year due to a lack of understanding when it comes to effective marketing.

“SMEs require more clarity on their message, where to spend their marketing budgets and exactly how much that budget will be to allow them to forecast properly. This is what Tactix offers,” she says.

Tactix, a new player in the SME marketing space, has recently opened its doors bringing with it a fresh approach that gives businesses certainty around their marketing spend.

The boutique marketing shop provides fixed price plans that take the guess work out of constructing and implementing a marketing campaign – ideal for small to medium sized businesses, new start ups or those without a dedicated marketing resource.

Crump believes this packaged yet scalable approach, combined with her team’s expertise, is the best way for SMEs to maximise results from their marketing spend.

In her 20 years in the industry, Crump has frequently been approached by organisations requesting a marketing plan that reflects the company’s goals, puts their brand in the right places and aligns the existing marketing activity at a fixed price.

Tactix was created to respond to this need. The company’s packages range from a simple activity audit and one-off marketing plan, through to full implementation of a comprehensive campaign and ongoing marketing support.

“So many companies we speak to feel that their marketing doesn’t properly reflect who they are or where they want to be and many are not entirely sure how to communicate with their audiences effectively to drive growth,” says Crump.

“Often they will see marketing as simply advertising placement or sending out a brochure and may miss out on the opportunities a robust marketing plan can provide. Our clients not only benefit from our experience bringing new ideas and approaches, but also receive focus around their existing marketing efforts,” she says.

The generic packages designed by Tactix each include an in-depth organisational analysis and a review of the competitive market, so while the approach offers the price predictability of a cookie cutter service, it is easily catered to all businesses.

Crump and the Tactix team bring together a wealth of experience from across a diverse range of sectors, from the SME field to some of the country’s biggest telecommunications, central services and insurance brands.

ENDS

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