Craft Brewery Tuatara Subject of a Case Study
The secrets of success against much larger competitors, is the subject of the third case study published by the organisers of the Kapiti Horowhenua Business Awards.
Winner of last year’s Electra Business of the Year award, Tuatara Brewery of Reikorangi in Waikanae on the Kapiti Coast,
is relatively new, is in rapid growth mode and operates in an evolving and increasingly sophisticated sector where
consistency and quality are paramount.
The case study compiler, Chris Ineson of Drivingforces says its success is based on the type of qualities that characterise all successful businesses – a clear, long term
inspirational vision underpinned by a strategy.
Tuatara Brewery Ltd has won many awards over the years, among them being placed 32nd on the Deloittes 2011 Fast 50 index
of New Zealand’s quickest growing businesses, the 2011 Wellington Emerging Gold Award and the 2009 NZ’s Best Brewery.
Tuatara employs 11 staff (general manager, head brewer, operations manager, sales reps and tasting team); its head
office is in Reikorangi in Waikanae (on the Kapiti Coast) with The Malthouse and Bodega being its initial Wellington
outlets. Craft beer has grown in Wellington; a city known as the craft beer capital of NZ.
Tuatara distributes its range throughout the country, as well as in Australia, east coast of USA and with overtures into
China.
The principal shareholders are Vasta Brewing Company Ltd and The Malthouse Ltd. Its directors are Carl Vasta and Sean
Murrie plus an informal director (James Brown) with the aim, in time, to evolve to a more formal governance structure.
Today Tuatara produces six core beers, each with their own distinctive taste to suit the needs of its growing customer
base, with new season offerings as a means of keeping relevant and leading the market through producing beers that suit
the trends of its market.
The Electra Business Awards case studies can be viewed and downloaded here.
ENDS