Please find attach ed a website ranking of the top ten channels in the Nielsen Market Intelligence Real Estate category
for average daily unique browsers total traffic (from New Zealand and overseas) for February 2012*.
The top three in the Real Estate category for total traffic are trademe.co.nz/property, realestate.co.nz and
trademe.co.nz/flatmates. These rankings can be customis ed to the ne ed s of your publications and articles. Additional
information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also
be forward ed for incorporation into articles.
In regards to the Real Estate market and the ever increasing use of the online m ed ium as a means for buying and
selling properties, Nielsen is now requesting subscriptions for the upcoming seventh annual Real Estate Report for the
New Zealand market:
2012 Nielsen Real Estate Report
This report has proven successful in helping New Zealand real estate site publishers gain an insight into what buyers
and sellers want out of a website, and with the ever-changing online landscape perceptions can change quickly. In this
regard, the report also outlines for the first time, trends in the use of mobile internet enabl ed devices to search for
property information online, as well as the kind of information requirements and application provision such users would
prefer.
In addition, the Real Estate Market Report helps marketing professionals understand their brand perception and provides
a clearer understanding of how the Internet is us ed with other m ed ia when looking to buy and sell properties.
The 2012 report gathers data from real estate website users and identifies trends over the past seven years, providing
expert commentary and analysis, and unlocking valuable insights to help you gain a competitive advantage. The report
also includes a confidential site satisfaction survey to help you understand users’ true perceptions of your specific
website and establish their ne ed s.
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ENDS