Media Release
Gay and Lesbian Tourism New Zealand refreshed with a fabulous makeover!
Gay and Lesbian Tourism New Zealand website and information source PureGayNZ.com has refreshed with strong support from
Gay and Lesbian owned and friendly tourism operators keen to diversify and encourage the pink dollar.
“While 2012 will continue to be a year of challenges due to the world economy, it will be a year of innovation and
refined strategy to tackle those not so traditional key emerging tourism markets, said Vijay Naiker, Managing Director
of Pure NZ Marketing Group. Kiwi’s are no stranger to innovation and that’s what Pure Gay New Zealand is about, it’s
about promoting New Zealand worldwide as a leading Gay and Lesbian friendly tourism destination.”
According to HSBC’s Expat Explorer Survey released last month and distilled by Forbes, New Zealand was placed in top
spot “worlds friendliest country” with 75% of respondents reporting that they had integrated well into the local
community.
Gay and Lesbian Tourism New Zealand has successfully marketed Gay and Lesbian owned and friendly tourism businesses for
the past 8-years. The group rebranded two years ago as Pure Gay New Zealand to leverage off Tourism New Zealand’s, 100%
Pure New Zealand brand positioning.
PureGayNZ.com is New Zealand’s Gay and Lesbian friendly, media, travel and tourism porthole, providing a comprehensive
information source of New Zealand Gay and Lesbian friendly travel, accommodation, attractions, tours, transport,
restaurants, bars, vacation and visitor information.
Part of the recent makeover of PureGayNZ.com included the addition of user reviews, booking engine facilities with
partners Bookit and Tourism Exchange as well as further integration with social media channels. “Since relaunch we have
experienced rapid growth in unique site visitors from as far as Spain and Denmark. New Zealand is an attractive
year-round Gay and Lesbian tourism destination”, said Mr Naiker.
With strong alliances with national Gay and Lesbian events like Queen of the Whole Universe, 2011 Outgames, Outtakes
Film festival and the upcoming 2012 Gay Ski Week Queenstown to name a few, Gay and Lesbian Tourism New Zealand assists
to promote national events as well as tourism operators.
“Gay and Lesbian Tourism New Zealand is committed to promoting travel to and within New Zealand. Our aim is to support
those businesses keen to market to the Gay and Lesbian traveller through product development, education of staff and
attention to a quality service offering” said Mr Naiker.
Further information http://www.puregaynz.com
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