DB Breweries Advises Customers Of Price Increase

MEDIA RELEASE

17th January, 2012

DB Breweries Advises Customers Of Price Increase

DB Breweries (DB) has advised its customers that it will be implementing a price increase for its products from 5th March 2012.

DB is increasing the price of its pack products (beer and cider) by 3% on average and its tap products by 1%. The cost of DB’s ready-to-drink brands (RTDs) will also rise by 4% on average from the same date.

DB Breweries’ managing director Brian Blake says the increases are a direct result of escalating costs from the procurement of raw materials and production to packaging and distribution.

“DB is experiencing increasing material costs as well as significant pressure on fuel, energy and utility costs – all of which have impacted our overall production, packaging and distribution expenses. It’s certainly regrettable that these rising costs have to be passed on to customers but unfortunately it’s unavoidable.”

Mr Blake says DB appreciates it’s a difficult time for many operators in the hospitality industry but stresses the company is continuing to invest in effective marketing campaigns and category development initiatives to further assist its customers in driving sales of DB’s brands and their business overall.

“DB equally is committed to driving growth in the New Zealand beverage market while encouraging a responsible consumer attitude towards the consumption of alcohol,” he says.

DB’s core brands are Heineken, DB Export, Tui, Monteith’s, DB Draught, Tiger and Amstel.

ENDS

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