New slim-line additions to the IXUS camera range

MEDIA RELEASE

STRICT EMBARGO 03:00AM NZDST TUESDAY 10 JANUARY 2012

Canon announces new slim-line additions to the IXUS camera range at CES 2012

Canon welcomed two new additions to the popular IXUS range, which continue to embody the powerful IXUS spirit, style and performance,

allowing you to take your camera anywhere to capture those spontaneous moments

Delivering fun, highly-featured photography functions in a point-and-shoot package, Canon today revealed the new additions to its IXUS Digital Camera range at CES in Las Vegas, set for launch in New Zealand from late March, 2012. The new IXUS 500 HS and 125 HS deliver great looks and functionality in a super-slim body, with key features including; a 12x (500HS) and 5x (125HS) optical zoom to get you closer to the action, a high sensitivity sensor for great photography in both well and darkly lit spaces, Full HD video recording plus all new intelligent “Face ID” facial recognition functions to ensure you always capture the perfect shot of friends and family.

“Recent research[1]shows that the demand for digital cameras is increasing as consumers create and share content online more than ever before,” says Rochelle Mora, Brand Manager – Imaging at Canon New Zealand.

“The main driver for digital camera upgrades is a need for top quality cameras that produce top quality images, so with the new IXUS models we’ve met this need by combining superior optical technology with a number of impressive features and benefits. The new IXUS cameras deliver the most true-to-life, quality images you’d ever expect from a point and shoot camera.”

[1]Canon Digital Lifestyle Index Australia, H2 2011

Across the two models, key new and improved features include:

Super slim compact design: Setting them amongst some of the world’s slimmest, the IXUS 500 HS body measures in at just 19.2mm thick with an amazing 12x Optical Zoom (28mm wide) whilst the IXUS 125 HS measures 20.0mm thick, with a 5x Optical Zoom (24mm wide) placing them amongst the slimmest compact cameras on the market.

High Sensitivity Sensor: The new high sensitivity sensor makes both the IXUS 500 HS with 10.1 MP High Sensitivity CMOS Sensor and 125 HS with 16.1 MP High Sensitivity CMOS Sensor perfect for low light photography, great for indoors or romantic candle-lit settings. Automatically adjusting the brightness balance and selecting an appropriate IS, this feature makes sure those precious shots are never missed.

DiG!C 5 Image Processor: - DiG!C 5 is revolutionary, contributing a range of enhancements to the IXUS 500 HS and 125 HS which include better noise reduction, automation capabilities, better white balance and faster continuous shooting, making it even easier to capture beautiful images or exciting action shots in true colour and clarity, just as they appear to the eye.

Intelligent Auto Mode: New additions to the Intelligent Auto mode now make it even easier to get the perfect shot. The camera’s Intelligent Auto and Face ID features make it even easier for your camera to take the best shot, recognising and focussing on the faces as the key focus of the image. Automation features also mean you can take fast movement pics with Intelligent IS which reduces blur from camera shake. Within this mode, shots of friends in action or baby’s first smile are captured through three rapid, consecutive shots, where the camera selects the clearest and best option for you. Whether you’re skiing down the Alps in Switzerland, taking pictures of the little ones in your family or laying on a beach in Thailand, the IXUS range will make sure you capture these moments at their best.

Full HD video: Full 1080p video recording means not only still but moving images can be captured and kept to share with loved ones or put on YouTube or Facebook to share with friends.

Pricing and Availability

The Canon IXUS 500 HS and 125 HS digital cameras (RRP $TBC) will be available from late March 2012 through Canon New Zealand Authorised resellers. For more information customers can contact Canon on 0800 222 666, or visit the website at www.canon.co.nz

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