Social Media Success for Local Business
Social Media is the hot topic in articles and online blogs as a new opportunity for businesses of all sizes. Many New
Zealand companies invest in Social Media Strategy for their business. While having a strategy is important, its life
span is short if it is not executed properly. The question remains: Can social media really work for an average New
Zealand business?
SocialeMedia is a division of local Wellington company E-ideas Limited that specialises in development and implementation of Social
Media Strategy for local New Zealand businesses, where marketing budgets do not necessarily allow them to hire a full
time Social Media liaison for their business. SocialeMedia make online marketing efforts easy by taking on your Social
Media implementation, so businesses can concentrate on delivering their products and services without having to wrack
their brain about how to best utilize their online marketing efforts through social networking platforms.
Wellington based Social Media Consultant Eva-Maria from SocialeMedia offers businesses robust implementation solutions, which are proven to work well even for new entrants to the market
like Wellington office chairs company ChairUp. ChairUp has taken on the challenge, together with SocialeMedia, to make Social Media really work for their business, and the results speak for themselves.
The ChairUp Facebook Page started, like any other business, with only a couple of fans, and over the past four months has grown to over 1,200
highly engaged fans. In a medium where numbers are everything, SocialeMedia has helped Chair Up develop a clear Social
Media Strategy that relies heavily on fan engagement, and have helped them execute and create attraction among fans.
According to statistics website SocialBakers.com, successful Facebook Pages are calculated through the amount of engagement and how many people are being added and are
actively talking about the Page on a regular basis.
Social Media has evened the playing field, and while bigger companies such as Air New Zealand and Cadbury have always
dominated the market with their extensive marketing budgets, smaller, local companies now stand a chance to match and
even go beyond the engagement levels bigger companies have.
Chair Up Facebook Page’s activity has sky rocketed over the four months and is going strong.
Today’s statistics reveal that ChairUp has 507 of their 1263 fans talking, that’s an incredible 39.9%. With 47% growth of likes and 134% growth of weekly
reach, ChairUp is amongst 10 fastest growing Facebook pages in New Zealand, well ahead of many larger companies, with bigger marketing
budgets.
SocialeMedia is celebrating the success of ChairUp campaign as living proof that a clever strategy and smart execution allows everyday companies to cultivate high level of
engagement among fans.
Many companies, wondering how to achieve engagement of this level are coming to SocialeMedia to find out how easy it is to have an experienced team implement and execute their Social Media Strategy online. For
those who are still thinking about how Social Media could help their business, head onto the SocialeMedia website and as your first step, check out their range of services, and sign up to the free 7 Day Social Media Course.
SocialeMedia’s latest engagement tool for Chair Up is the chance to win one of their office chairs, worth over $500 by sharing the Page
with their friends. Check out their Page to join in the conversation, and find out how a good quality, and affordable chair can change your life.
ENDS