New marketing manager takes the wheel at Fastway

28 November 2011

New marketing manager takes the wheel at Fastway

Australia’s largest courier franchise network, Fastway Couriers, has announced the appointment of Christine Guy as the company’s new Marketing Manager.

Guy brings to Fastway more than 15 years of experience as a Marketing Manager across a broad range of companies and industries, including seven years with Australia Post, where she successfully managed a series of integrated marketing campaigns.

CEO Richard Thame says Guy‘s expansive background in marketing and her knowledge of the postal business has equipped her with a wide range of experience and in-depth knowledge in many areas, including sales and marketing functions as well as strategic development.

Since joining Fastway, Guy has been responsible for the implementation of the company’s recent brand refresh strategy. She will also play a vital role in promoting further growth for the franchise brand, especially in the rapidly growing online retail space.

“Christine has been working tirelessly to ensure a seamless rebrand rollout across our Australian network. We’re confident that her expertise and leadership experience will help to enhance Fastway’s growth strategy now and in the future,” says Thame.

"Importantly, Christine's wealth of experience working with SMEs in the postal services industry provides us with a welcome boost as we seek to partner with more of Australia's online retailers.”

About Fastway:

Established in New Zealand in 1983, Fastway Couriers currently has some 1200 franchisees and 100 regional depots across Australia, New Zealand, Ireland, Northern Ireland, Germany and South Africa.

Through its industry-leading franchise system, the organisation has developed a reputation for providing a fast, friendly and cost-effective service to its customers – an achievement which has seen it receive more than 41 major industry accolades, including Overall Franchise System of the Year.

ENDS

© Scoop Media