ENZA’s Red Kiwifruit Go On Sale In Italy

24 November 2011
News Release

ENZA’s Red Kiwifruit Go On Sale In Italy

Italian consumers are enjoying their first taste of red kiwifruit, with the stunning red-fleshed ENZARed™ going on sale in Milan.

Named one of the most exciting new fruit varieties to hit international supermarket shelves in recent years, ENZARed™ is the world’s first commercialised red kiwifruit.

Turners & Growers Development Manager, Murray Malone says the first ENZARed™ fruit in Italy is being introduced to consumers by Summerfruit, ENZA’s Italian kiwifruit growing and marketing partner.

The introduction of the fruit to Italian consumers follows successful growing trials of the ENZARed™ variety on Summerfruit’s Italian orchards. Early next year the first commercial plantings of ENZARed™ will get underway, with ENZA expecting over 200ha of the variety to be planted in Italy over time.

Murray Malone said the ENZARed™ fruit selling in Italy was grown in China where ENZA has established significant growing partnerships for the unique red kiwifruit cultivar as part of the company’s global development programme for the variety. “Plantings in Italy will form part of Turners & Growers 12-month supply strategy that will see ENZARed™ available in supermarkets year round."

He says the first ENZARed™ kiwifruit into Italy is selling well with “Italian consumers loving the sweet and delicate taste, creamy texture and striking colour of ENZARed.”

Owner of Summerfruit, Giampaolo DalPane says there is an excellent future for the ENZARed™ variety in Europe, where its colour and flavour will set it apart as the premium kiwifruit variety in supermarkets. “The growing conditions here are excellent for us to establish ENZARed™ orchards,” he said.

ENZA is the internationally recognised brand of the Turners & Growers Group of companies. Turners & Growers originally named the kiwifruit in 1951, when the company began exports of the fruit from New Zealand to the United States. ENZA is now growing and exporting its kiwifruit around the world and owns the exclusive ENZAGold™ and ENZARed™ varieties and the regional rights to the early, sweet, green Summerkiwi™ variety.

In New Zealand, Turners & Growers ENZARed™ kiwifruit orchards will be in commercial production in 2013.

ENDS

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