21st November 2011
Beer Meets Art in the Year of the Dragon
Tiger beer is giving emerging artists the chance to profile their design talents in the most public of ways – by having
it emblazoned across chests nationwide in the Chinese New Year.
The ‘Design a Tiger Tee Competition’ celebrates the imminent Chinese Year of the Dragon (2012) and marries Tiger’s Asian heritage with the beers
long-running association with the arts.
To enter, budding artists simply need to incorporate a dragon into their design plus the Tiger beer logo. The best three
designs, judged by a panel including Huffer’s Sam Hickey, will each win a 27” iMac Computer worth over $2700. They also
get their original artwork printed on a Tiger ‘Tee’ which will be given away from 23rd January, 2012.
Tiger beers’ Carla Rawson says, “Tiger beer is proud to be different and celebrates self-expression so we wanted to mark
the Year of the Dragon, the mightiest of the signs, by giving an emerging artist the chance to create a dragon and Tiger
beer inspired ‘Tee’ design and win some great prizes and bragging rights in the process.”
But it isn’t just about the big prize - each week a promising design will be picked by the Tiger beer team with the
chosen artist receiving a $250 Tiger beer tab. The competition runs until Friday 15th December. All entrants must be 18
years and over.
To enter or for more information visit www.tigerbeer.co.nz, download a briefing pack, enter the competition and win the chance to have your work showcased for all to see.
ENDS