Fastway Couriers unveils nationwide brand refresh

Fastway Couriers is poised to target the nation's burgeoning online retail industry with the phased nationwide rollout of bold, new branding.

With the original logo penned almost thirty years ago, Fastway New Zealand Chief Executive, Bruce Speers, says the brand refresh represents an exciting new era for the courier franchise.

"Refreshing our design will ensure the on-going success of our brand in New Zealand. It offers us the opportunity to ensure Fastway's public image reflects our modern approach to courier services and further helps to achieve our goal of becoming the preferred courier service provider to the online retail industry," says Speers.

Underpinning Fastway's bold new look is a continued commitment to invest in leading technology solutions that revolutionise the way the business interacts with its customers, particularly e-tailers looking for a tailored and integrated freight solution.

"As the online retail sector continues to boom, Fastway Couriers is uniquely situated to offer a world-beating last mile solution to online retailers. The changes to our branding will help portray this new focus."

"The rollout of the new branding has already taken place on courier franchisee vans and on regional franchisee depot signage."

Speers says Fastway's new logo has been designed with evolution, rather than revolution, in mind.

"It's vital that our branding reflects the positive changes taking place in our organisation. Refreshing our image communicates that we are committed to fostering further growth, progression and ambition within our company," says Speers.

"Our new logo is a modernisation of the original design. The result is a simple and distinctive visual identity which reflects the key tenets of our brand."

ENDS

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