New Zealand China Trade Guide launched
Immigration Minister Dr Jonathan Coleman launched a bilingual 150-page New Zealand China Trade Guide at a reception
attended by 100 people at The Langham in Auckland.
Distributed in China and New Zealand, the guide sets out the strategies of the New Zealand and Chinese Governments and
profiles New Zealand trading companies, educators and scientists engaged with China.
The guide includes advice from experienced New Zealand business people based in China and highlights the opportunities
of China's urbanisation.
Conversely, Chinese people will get insights into the values of Kiwi business people, and the opportunities and rules
for investment in New Zealand.
In the foreword to the guide, Prime Minister John Key says China is both New Zealand's second largest export market and
second largest source of imports.
"I know that our growing partnership with China has the huge potential to bring in rewards for people in both our
countries. I welcome the contribution the New Zealand China Trade Guide will make to businesses wishing to take
advantage of the Chinese market."
The Chinese government was represented at the event by Mdm Liao Juhua, Consul General of the People's Republic of China
The guide is published by CommStrat (NZ) Ltd, a division of Sydney and Melbourne-based CommStrat Limited. The guide is
endorsed by the New Zealand China Trade Association.
CommStrat CEO Matthew Johnson says the guide will encourage New Zealand entrepreneurs to take advantage of the massive
opportunities in China.
"The guide supports the New Zealand Government's strategy and therefore the prosperity of New Zealand."
CommStrat has almost 50 years' experience in government and business publishing, media and event management. The company
plans to publish another trade guide next year and to embark on other publishing and media projects.
New Zealand China Trade Association Chairman Stuart Ferguson says the guide provides New Zealand business people with an
opportunity to promote themselves in China and is also a compendium of useful information.
"It admirably fills what we have seen as a big gap in the marketplace."
CommStrat will be circulating the guide to businesses and government agencies in China and New Zealand.