Scoop has an Ethical Paywall
Technology companies need to skite more
Technology companies need to skite more
By Peter Kerr for sticK
(sticK - 17 Nov. 2011 ) Perhaps the main ‘problem’ with the majority of the companies that make up the TIN100 is they fly beneath the general public’s radar.
They’re not about fashion, or coffee, or rugby, and 90% of the revenue earned by these clever companies is from easy-to-miss exports. If they were in the USA or Germany or China they’d be feted.
Even though the ICT, high tech manufacturing and biotechnology companies that make up the ‘Technology Investment Network 100’ had record revenues of $7 billion last year, many New Zealanders would be hard-pressed to name half a dozen of them.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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