14 November 2011
International Advertising Dollars Give NZ Tourism Much Needed Boost
New Zealand tourism has been given a timely boost with the production of an international television commercial, filmed
here and screened to a global audience of millions.
The commercial, for Japanese camera manufacturer Fujifilm, features panoramic shots of Queenstown and is currently on
air in more than 26 countries.
The new advertisement was filmed at Queenstown’s historic Kawarau Bridge, where the world’s first commercial bungy jump
43 metres above the Kawarau River was completed, and Skippers Canyon Bridge, once home to one of the world’s most famous
bungy sites 71 metres above the Shotover River.
Filmed in New Zealand earlier this year, the commercial has also bolstered the local economy with a production budget of
more than $2 million and is expected to continue to benefit the country’s tourism industry thanks to an extensive
international campaign.
The General Manager of Fujifilm NZ Stephen Hodson says the new TVC will also be streamed online to global markets and
stills from the shoot will be used in product brochures for the company’s new range.
“The commercial has been translated into more than 20 languages and highlights some of the best scenery and activities
that New Zealand has to offer. Our unique landscape lends itself particularly well to showcasing the capabilities of the
new Fujifilm F500 Series camera for capturing beautiful images,” says Hodson.
Destination Queenstown Chief Executive Tony Everitt says the commercial is fantastic profile for Queenstown and its
adventure tourism.
“We’re delighted Fujifilm chose to film here. Showcasing Queenstown’s scenery and one of our world-famous adventure
experiences in their commercial will give us invaluable global exposure.
“To be recognized worldwide as an iconic visitor destination and film location is a strong endorsement of our region’s
tourism industry.”
The TVC is currently screening in the United States, United Arab Emirates, Singapore, Thailand, Mexico and Brazil plus a
host of European nations such as the United Kingdom, Poland, France, Spain, Italy and Germany.
ENDS