Moa scores another first – now in duty free

9 November 2011

Moa scores another first – now in duty free

Moa Beer has become New Zealand’s first craft beer to be sold in duty free stores.

The Marlborough craft beer is now being stocked in JR / Duty Free stores at Auckland Airport Arrivals and Departures, ranged alongside the champagne and premium spirits sections.

Moa General Manager Gareth Hughes says the JR / Duty Free deal is huge news for the brewery.

“We know the powerful impact duty free stockists have on liquor sales and product consideration, so we couldn’t be in a better place than the JR / Duty Free stores at the nation’s busiest airport.

“It’s the first time a craft beer has been offered in duty free in New Zealand and, we’re told, the world – we’re excited to be blazing the trail and hope more of our craft colleagues will follow.

“It’s great news for us because it introduces our brand to travellers who might otherwise not have had an opportunity to sample Moa. It’s also great news for travellers because they can get decent beer when they arrive on or take off from our shores.”

Kate Gorman, General Manager, JR / Duty Free Australia & NZ, says the company has been delighted to partner with Moa, a brand she believes fits the bill perfectly for duty free shoppers.

“Our customers love products that represent a little piece of New Zealand for gifting to friends and family, or as souvenirs. They also enjoy products that feel unique and exclusive, something they can’t necessarily buy everywhere on the high street. As a premium craft beer that’s undeniably Kiwi, Moa ticks all these boxes.

“Moa also provides a more engaging experience on the shop floor, which ties in with our philosophy of surprise and delight for our customers. Its quirky point of sale has a point of difference and immediately creates attention.

“This is backed up by the extensive training Moa provides, which ensures all of our team are true Moa advocates and who can offer our customers knowledgeable, personalised service.”

To cater for the different shopping patterns of Arrivals and Departures customers, different Moa products are ranged in each location.

“Because Arrivals customers are after immediacy and convenience, we’ve ranged Moa 750ml bottles and triple packs so they can grab and go,” Gareth Hughes says.

“Departures customers, on the other hand, have more time to browse and make more considered purchases for gifting or souvenirs – such as our Moa magnums.”

Roger Winnewisser, General Manager Sales & Buying NZ, JR / Duty Free, says Moa is likely to be stocked in JR / Duty Free’s Wellington and Christchurch Airport stores before Christmas.

“Our people have been so enthusiastic about the Moa partnership that they’ve told us they want the product in their stores. We’ve been delighted to work with the Moa team so far and look forward to extending our offering.”

Moa Beer is available at JR / Duty Free Stores at Auckland Airport Arrivals and Departures in 1.5l magnums, 750ml single bottles and triple-packs. Customers can mix and match their triple packs from the four Moa Estate range variants.

For more information, please see www.moabeer.com.

About Moa Beer
Moa Beer is brewed with fresh locally produced hops and without adjuncts such as rice, sugar or corn. It’s made the way beer used to be made, before everyone started making it differently. Fastidiously handcrafted in the traditional method and rounded off through the use of winemaking techniques, including barrel ageing and bottle fermentation and conditioning (like they do with Champagne). Because making (and drinking) the same thing every day becomes boring, Moa comes in 10 varieties: The Estate range: Moa Methode, Moa Blanc, Moa Noir, Moa Pale Ale; the Reserve range: Moa Imperial Stout, Moa St Josephs, Moa Blanc Evolution, Moa Five Hop and Moa Breakfast; and Moa Original.Moa comes in a variety of different sizes: from 330ml, through 375ml and 750ml, up to 1.5L magnums and 3L jeroboams to make you look extra-cool at parties.

ENDS

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