New World sausages sizzle in national awards

7 November 2011

New World sausages sizzle in national awards

New World butcheries around the country are still savouring their successes at the Devro New Zealand Sausage Competition, with six stores taking out ten medals in the country’s top sausage awards.

New World Brookfield in Tauranga dominated the field, winning two gold and two bronze medals, while New World Te Rapa gained gold for their pork sausage. South Island New World stores also proved to be strong competition, with Nelson, Rangiora, Elles Road in Invercargill and South City in Christchurch gaining a further five medals between them, including bronze for an inventive pork, blue cheese and garlic sausage from the Elles Road butchery team.

Steve Anderson, Managing Director Foodstuffs New Zealand, says he’s not surprised that the supermarket sausages fared so well against entries from standalone speciality butchers.

“Competitions like this are a fantastic opportunity for our locally owned and operated stores to show off their skills on a national stage. Winning the medals is great, but being able to share that passion for food with our customers is even better.”

“With summer on the way, we hope these awards will remind Kiwis that it’s time to dust off their barbeques, and step into their local New World to grab some award-winning sausages – I know I will be!” added Anderson.

Started in 1994, this year’s Devro New Zealand Sausage Competition was held between 2 -4 November, with 470 entries in total. Judges assessed entries based on visual appeal, flavour, texture and composition and awarded Gold, Silver and Bronze medals. All entries were mystery shopped to ensure the sausage being judged was representative of what was being sold in store.

The full list of medal-winning sausages from New World are:

• New World Te Rapa, Pure Pork Sausage – Gold in Pork category
• New World Brookfield, Pork Flavoured – Gold in Flavoured category
• New World Brookfield, Country Pork – Gold in Traditional category
• New World Brookfield, Lamb, Mint, Herb & Rosemary – Bronze in Traditional category
• New World Brookfield, Beef, Basil & Sundried Tomato – Bronze in Gourmet category
• New World South City, Chicken & Bacon – Gold in Gourmet category
• New World South City, Venison, Merlot & Cracked Pepper – Silver in Gourmet category
• New World Nelson, Venison, Merlot & Cracked Pepper – Gold in Gourmet category
• New World Rangiora, Venison Boerwors – Bronze in Bratwurst & Boerwors category
• New World Elles Road, Pure Pork, Blue Vein Cheese & Garlic – Bronze in Gourmet category

ENDS

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