FreshFields Apple Sauce pouch pick of bunch at Food Awards

MEDIA STATEMENT
October 28, 2011

FreshFields Apple Sauce pouch is pick of the bunch at Food Awards

FreshFields Apple Sauce manufactured by ENZAFOODS NZ Ltd has won the “Grocer’s Choice Award” sponsored by Progressive Enterprises –at the New Zealand Food Awards held in Auckland this month.

The Hawke’s Bay and Nelson based company’s product stood out from more than 100 overall entries, winning the Special Award from judges within the grocery trade.

The retail judges praised the Apple Sauce pouch for its “smart portion sized packs” and said “this product is a winner in terms of its opportunities for use.”

FreshFields Apple Sauce was a finalist in three of the eight main Awards categories; the Food Product Innovation Award, Convenience and Meal Solutions Award and the Food Packaging Award.

ENZAFOODS Marketing Manager David France said it was a great team effort to get this product to a point where it has won a major award.

“This is an endorsement that we are on the right track with our great tasting product, its packaging design and our innovative marketing approach.”

FreshFields Apple Sauce launched into the FMCG sector two years ago with demand increasing rapidly for the additive-free, New Zealand-branded product.

ENZAFOODS Retail Brand Manager, Robin Percy said customers were attracted by the convenience and versatility of the single- serve pouch and the high quality fruit, from Hawke’s Bay and Nelson grown apples.

“This is the only product of its kind on the shelves.”

Recent marketing strategies had seen FreshFields Apple Sauce promoted in the butchery sections of supermarkets as well as the grocery aisles.

“We’re showing customers FreshFields Apple Sauce is not just for roast pork but it’s great with other cuts as well.”

The New Zealand Food Awards in association with Massey University identify the best food products New Zealand delivers.

PICTURED: ENZAFOODS Retail Brand Manager, Robin Percy accepts the Grocer’s Choice Award from Steve Mills, Merchandise Manager, Progressive Enterprises.
For high res image, please contact kate@attn.co.nz

About ENZAFOODS New Zealand Limited and FreshFields

o ENZAFOODS are the producers of top quality fruit products, FreshFields, for home cooks and premium restaurants.
o By pureeing and dicing New Zealand apples ENZAFOODS produces premium value-added food products under the FreshFields brand.
o The FreshFields products are retailed both domestically and around the world.
o ENZAFOODS are a Turners and Growers Group Company.
o ENZAFOODS have a close relationship with their growers primarily in Hawke’s Bay and Nelson, providing a viable alternative for apple growers who wish to sell their fruit locally on a competitive grow for process contracted basis.

ENDS

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